San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on expansion-stage companies in the consumer sector, has acquired a majority stake in Jane Iredale Cosmetics.

Jane Iredale is a globally recognized makeup and skincare company that embraces a holistic approach to beauty. SFEP will partner with founder Jane Iredale and her management team as the company embarks on its next phase of growth.

Scott Potter, managing martner, SFEP, comments, “As we have worked with Jane and her team, we have developed a strong appreciation for the quality and authenticity of the brand, the strength of the company and its Great Barrington roots. This is a brand with uniquely strong products and unsurpassed consumer loyalty. We are thrilled to be chosen by Jane to help guide the brand to new heights.”

Jane Iredale says, “Starting with a modest idea – to create a makeup product that was good for the skin – it’s been an amazing 25-year journey to build one of the world’s leading cosmetics brands. To take the company to the next level, I knew we needed a partner with a proven track record in beauty who would be a good steward to our brand and company. Based on their experience working with leading authentic natural brands, SFEP is the ideal partner to guide us through the next phase."

Headquartered in Great Barrington, MA, Jane Iredale sells its products through professional channels, including licensed aestheticians, dermatologists, plastic surgeons, professional spas and salons, as well as online -- and, in specialty retail stores and in over 50 countries worldwide.

The Sage Group served as exclusive financial advisor. Terms of the deal were not disclosed.