Guerlain has partnered with Voir, to use its innovative virtual makeup try-on tool that provides a true-to-life look.

Voir's technology allows shoppers to try-on Guerlain makeup products instantly, using augmented reality.

When Guerlain launched new matte shades for its iconic Rouge G Lipstick on April 1st, 2019, they were instantly available for virtual try-on using iPads installed in Guerlain retailers worldwide -- as well as on the Voir app, available for download.

Voir's beauty-tech solution provides a unique true-to-life try-on experience driven by proprietary technology of digitization that processes physical makeup products through scanning, precise calibration and produces digitized products that can be used in augmented reality.

The technology offers an unparalleled precision of proprietary 3D rendering, the company says, and the experience mirrors that of real in-store try-on.

Dmitry Koltsov, CEO, Voir Inc. says, "We are excited about the collaboration with Guerlain. Together we are reinventing the digital beauty world and staying ahead of fast-moving beauty trends."

Jean-Denis Mariani, CDO of Guerlain explains, "Consumers don't just want to buy something, they want a great customer experience that complements the product; And when it comes to make-up products, we know that it could be difficult for some of them to buy it without testing it."

Mariani adds, "We worked closely with our partner Voir to develop a customized virtual try-on tool, allowing our consumers to test in-store many shades of our make-up products notably our star products like Rouge G lipsticks, L'Essentiel foundation or the legendary Terracotta, before buying it. Create seamless experiences, removing all friction points during the whole consumer journey is one of our top priorities."

The Voir app has been downloaded by more than 2,800,000 users worldwide.