05.06.19
Indie sunscreen brand Love Sun Body is expanding its line of natural mineral sunscreens, and supports the FDA's recent call for more research on chemical ingredients commonly
used in sunscreen formulas.
Love Sun Body's line is the first and only Ecocert-certified natural sunscreen available in the United States. The formula is 100% natural and exceeds the strictest ingredient, safety and manufacturing standards in the global market. It's formulated with completely plant-based ingredients as well as mineral filters Zinc Oxide and Titanium Dioxide.
Before its proposal in February 2019, the FDA had not updated its stance on sunscreen safety in over 40 years. The details of the proposal note that of the 16 currently marketed active ingredients, only zinc oxide and titanium dioxide are generally recognized as safe and effective.
In addition, the state of Hawaii and Key West, Florida have passed bills banning the chemical ingredients oxybenzone and octinoxate, which contribute to the bleaching and death of coral reefs.
Love, Sun, Body's founder and CEO, Dr. Terry Zickerman, says, "We founded Love Sun Body with the mission to create truly effective, healthy and environmentally-friendly, natural mineral sunscreens as a safer alternative to chemical sunscreens. We've received incredible support from our retailers over the past year because they share this same vision. Consumers are becoming more aware of ingredients going into their bodies and the impact those ingredients are having on the environment. This has fueled our growth and opened up these new retail opportunities."
