P&G has launched a new haircare line and cultural platform in partnership with Sally Beauty --My Black is Beautiful. The line is available exclusively in Sally Beauty stores nationwide and online.

The My Black is Beautiful product line helps nourish, moisturize, renew and style curly hair of all textures. Formulated with Golden Milk, the products contain a specially crafted blend of turmeric, coconut milk, ginger, honey and coconut oil. Golden Milk is a nutrient rich source of essential vitamins, minerals and amino acids.

Inspired by An Online Community of 2.6 Million Women 

The My Black is Beautiful platform has been engaging in conversations with women in their community for over From this insight, the My Black is Beautiful haircare line was born - a collection of care, treatment and styling products formulated for the unique and diverse hair types. 

Lela Coffey, brand director of multicultural beauty at P&G, says, "The My Black is Beautiful line of hair products was inspired by the 2.6 million women in our online community who have evolving and diverse beauty needs."

Coffey continues, "With Sally Beauty and My Black is Beautiful's collective focus on serving the needs of the online community, and P&G's vast technical knowledge of textured hair, the two companies established a partnership to deliver a new haircare line that is both inspired by and designed by Black women."

Maryann Herskowitz, vice president of color & care at Sally Beauty, says, "We are excited and honored to have partnered with Procter & Gamble and My Black is Beautiful on this new line. We share the vision of My Black is Beautiful to celebrate and empower Black women. To see that come to life in a line of products celebrating her unique beauty, thrills us."

The Products

The My Black is Beautiful line includes a Hydrating Sulfate-Free Shampoo, Fortifying Conditioner, 2 Tangle Slayer Conditioning Creams (for Type 3 and Type 4 Hair), and the Intense Recovery Treatment.

The prices range from $7.99 - $12.99 and can be purchased exclusively in Sally Beauty stores nationwide.