Thrive Causemetics is donating $10 MIllion in beauty products.

The brand's eye brightening products will be distributed to to over 50 nonprofit organizations across the country. These organizations include National Breast Cancer Foundation, Genesis Women's Shelter, and UMOM New Day Centers.

Thrive Causemetics is a socially-conscious and vegan Los Angeles-based cosmetics company that makes a donation for every product purchased. The brand's Brilliant Eye Brightener just launched in new shades -- Mieko, a soft pink shimmer, and Emma, a copper shimmer. 

Karissa Bodnar, founder/CEO, Thrive Causemetics, says, "When I started Thrive four years ago, I knew I wanted to create a business that went beyond just making money; I wanted to create a brand that was known for doing good and making a difference in the world...Philanthropy has been woven into our business and daily operations since day one, and our incredible community (aka our Thrive Tribe) has championed our mission in a way I never anticipated. As we roll out this $10 million product donation, I am so proud to share our eye brightening products with over 50 organizations so that we can brighten the eyes and the lives of women all over the country."

Brilliant Eye Brightener is "the secret to faking 9 hours of sleep," the brand states. Designed to diffuse light and define features, the highighting stick brightens and opens the eyes, providing an instant eye lift. It is infused with macadamia and meadowfoam oil to hydrate and help reduce the appearance of fine lines. It can also be used as an upper or lower eyeliner, applied to the brow bone, lids, the inner and outer corners of the eye, on dark circles, and even the cupid's bow to fake a fuller pout.