Luscious Cosmetics has announced it has donated $100,000 worth of beauty products to Beauty Bus, Family to Family, and Project Beauty Share charities.

Luscious Cosmetics is an indie beauty brand that creates clean, vegan, and skin-friendly makeup products.

The announcement comes ahead of the company's planned rebrand to True + Luscious -- in an effort to refine and focus the brand's positioning as a major contender in the global clean beauty category. 

Mehrbano Sethi, founder and CEO of Luscious Cosmetics, says, "As an indie and female-led beauty brand, we have the freedom and motivation to support nonprofit organizations around the world...The best way we know how is by bringing our beauty products to those who find themselves displaced, disadvantaged, or battling disease. Every year, we aim to donate a percentage of new, unused inventory to causes that are close to our hearts."

Sethi adds, "We want to thank our consumers who enable these donations by purchasing our products. As someone who suffered from the worse aspects of PCOS my entire life, I believe there is true power in makeup to put a smile on someone's face. As our customer base grows, our capacity to give back as an organization grows as well."

About the Charities

Beauty Bus provides beauty services to enhance the quality of life for seriously ill individuals and their caregivers, helping them to feel good in the skin they're in despite the state of their health.

Family to Family is a grassroots hunger and poverty release organization dedicated to providing food, personal hygiene, and everyday life products to American families in need today.

Project Beauty Share collects personal hygiene, cosmetics and beauty products and distributes them through non-profit organizations who serve women and families overcoming abuse, addiction, homelessness and poverty.

In 2018, Luscious Cosmetics donated $20,000 worth of products to the marginalized transgender community in the city of Lahore, Pakistan, where founder Sethi grew up.

Luscious Cosmetics carries everything from Super Moisture Lipstick and Makeup Setting Mist, to Glow Remix Palettes and its Face Contour Kits, shown above.