Beauty Packaging Staff11.19.19
Virtue haircare has teamed up with "Charlie's Angels" writer, director, producer, and actress Elizabeth Banks to launch a campaign to benefit the non-profit She's The First.
The organization is dedicated to fighting gender inequality through education.
The initiative was announced on Instagram with an inaugural post by Banks, featuring celebrity hairstylist and Virtue Creative Director, Adir Abergel. ake a look at the video via IG below.
In partnership with Redcarpet ADvocacy (RAD), Virtue and the "Charlie's Angels" cast will work together to increase awareness and raise money to support She's the First's efforts to empower girls globally.
Banks said, "I wanted to make 'Charlie's Angels' to show women as the powerful human beings we are—so I'm proud to partner with RAD and Virtue hair care to help drive that message home and to educate and empower young girls by supporting She's the First."
Melisse Shaban, founder and CEO of Virtue, says, "To see a film of this scale written, produced, and starring all women is super encouraging and inspiring. We're proud to be working with She's the First to help young girls become the strong, powerful women, the 'Angels' of tomorrow."
How To Support the Cause
Virtue (@virtuelabs on IG) is asking consumers to post and tag photos of the "Angels" in your life on Instagram using the hashtags, #ShesTheFirst #CharliesAngels #withVIRTUE and #radvocacy.
The organization's website is also accepting donations. Supporters can also use the Instagram donation sticker to give and encourage others to join the movement.
Virtue will donate $1 for every order made through www.virtuelabs.com to She's the First through Giving Tuesday, which is December 3, 2019.
