With the aim of becoming a European leader in the beauty and well-being sector, Strand Cosmetics Europe and Marvinpac have joined forces to form MS BEAUTiLAB. With this merger, they say they are the only provider to offer full-service Made-in-France and Made-in-Switzerland beauty solutions—all within the framework of an eco-responsible approach. Effective January 1, 2020, the merger is targeting a consolidated turnover of €100 million by 2024. The group employs more than 250 people in Europe (France, Switzerland, Czech Republic), the USA and China.
 
Two specialized business units have been created: MS Advanced Skincare Solutions and Strand High Tech Color Cosmetics. MS BEAUTiLAB’s management and its support functions provide synergies and fluidity between the three industrial sites, the global supply chain and the group’s financial and administrative consolidation.
 
According to the company, each business unit is structured around four departments—Project, Product Marketing, Sales, R&D—to facilitate the detailed analysis of the target market and its trends, a collaborative internal and external agile work mode and relevant and personalized recommendations.
 
Production, packaging and logistics operations are carried out at the Group’s industrial sites in France, Switzerland and the Czech Republic, all in line with international regulations. The Chinese sourcing entity may also support primary and secondary packaging projects for Full Service offers.
 
Anchored within the group’s DNA and in line with clear market expectations, MS BEAUTiLAB provides effective and technically advanced formulas designed to meet various market needs: vegan, clean, natural, cosmos, performance.
 
The product range adopts the codes and values of responsible consumption. Product life-cycle analyses are conducted within the framework of an environmentally responsible approach. 

The companies first began partnering in 2016.