Beauty Packaging Staff03.20.20
Neenah has introduced Neenah Imagemax Signage, a 100% paper-based, 100% blue bin recyclable wide format product.
Neenah Imagemax Signage is designed for applications such as hanging signage, point of purchase & point of sales signs, shelf-talkers and directional signage. This latest addition to Neenah’s environmental offering is engineered to high sustainability standards and accepts a wide variety of design and printing techniques that styrene cannot.
“We know that designers are creating it all, from websites and social media to product packaging and business cards to wide format solutions for retail, hospitality or convention environments. As a consumer moves from online to offline, the marketing collateral, advertising, and promotions must be eye-catching and consistent. For many brands today, that includes a reduction of their environmental impact and footprint,” said Jeremy Frank, director of sales and marketing, Wide Format and Emerging Categories for Neenah.
Neenah Imagemax Signage is designed for maximum sustainability, quality and performance, including:
· 100% paper-based, 100% recyclable alternative to styrene.
· 94% brightness for clearer, longer-lasting image reproduction that won’t yellow.
· Dead white for double-sided printing with no show-through.
· Ink absorption which allows for exemplary printing without banding.
· No fingerprints as paper-based composition does not capture oils.
New Visual Reference Tool
These products are showcased in a new visual reference tool, which uses real-world UV printing conditions to show how Neenah Imagemax Signage is a responsible replacement for styrene while elevating print quality for brands. The promotion features printed samples of each caliper of Neenah Imagemax paper-based signage alongside a styrene sheet showing special treatments such as white ink, contour cutting, creasing and challenging printing scenarios like solid gray and gradients.
“The purpose of this reference tool is to allow people to see and feel Neenah Imagemax Signage side-by-side with styrene. You are quickly able to compare whiteness and brightness, print fidelity, tooling capabilities, and much more. Creating this tool allowed us to test and prove that Neenah Imagemax paper-based signage outperforms styrene signage. Now customers can see it for themselves,” added Frank.
For a copy of the Neenah Imagemax Signage Toolkit, or to order samples, contact your local distributor.
Neenah Imagemax Signage is designed for applications such as hanging signage, point of purchase & point of sales signs, shelf-talkers and directional signage. This latest addition to Neenah’s environmental offering is engineered to high sustainability standards and accepts a wide variety of design and printing techniques that styrene cannot.
“We know that designers are creating it all, from websites and social media to product packaging and business cards to wide format solutions for retail, hospitality or convention environments. As a consumer moves from online to offline, the marketing collateral, advertising, and promotions must be eye-catching and consistent. For many brands today, that includes a reduction of their environmental impact and footprint,” said Jeremy Frank, director of sales and marketing, Wide Format and Emerging Categories for Neenah.
Neenah Imagemax Signage is designed for maximum sustainability, quality and performance, including:
· 100% paper-based, 100% recyclable alternative to styrene.
· 94% brightness for clearer, longer-lasting image reproduction that won’t yellow.
· Dead white for double-sided printing with no show-through.
· Ink absorption which allows for exemplary printing without banding.
· No fingerprints as paper-based composition does not capture oils.
New Visual Reference Tool
These products are showcased in a new visual reference tool, which uses real-world UV printing conditions to show how Neenah Imagemax Signage is a responsible replacement for styrene while elevating print quality for brands. The promotion features printed samples of each caliper of Neenah Imagemax paper-based signage alongside a styrene sheet showing special treatments such as white ink, contour cutting, creasing and challenging printing scenarios like solid gray and gradients.
“The purpose of this reference tool is to allow people to see and feel Neenah Imagemax Signage side-by-side with styrene. You are quickly able to compare whiteness and brightness, print fidelity, tooling capabilities, and much more. Creating this tool allowed us to test and prove that Neenah Imagemax paper-based signage outperforms styrene signage. Now customers can see it for themselves,” added Frank.
For a copy of the Neenah Imagemax Signage Toolkit, or to order samples, contact your local distributor.
