Search Results for 'launches'

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• Cosmetics
  

  AFSA Launches Safe Chemical Testing Master Class

  This training initiative aims to make cruelty-free testing a worldwide practice.

  11.27.24
  

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• Cosmetics
  

  E.l.f. Cosmetics Launches New Campaign to Attract Sports Fans

  The ‘eyes. lips. face. fandom’ campaign stars actors Joey King and Lucien Laviscount and the brand’s Power Grip Primer.

  11.26.24
  

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  LolaVie Launches Dog Shampoo

  100% of profits go to Jennifer Aniston’s ‘The Clydeo Fund’ to help rescue and shelter pets.

  11.21.24
  

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• Fragrances | Men
  

  Jimmy Choo Launches Man Extreme Fragrance

  This new scent comes in an updated square-shaped bottle, cast in a scarlet lacquer.

  11.20.24
  

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• Skin Care/Sun Care
  

  Mary Kay Launches Clinical Solutions Dynamic Wrinkle Limiter

  The product joins its dermocosmetic skincare line.

  11.19.24
  

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• Skin Care/Sun Care
  

  Bain de Soleil Is Acquired and Relaunches in 2025

  MY Imports acquired the sunscreen brand—and the products will be available in stores and online.

  11.19.24
  

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• Eco-friendly
  

  Rohrer Corp Launches EcoVolve Product Line

  EcoVolve 30 is the first series to launch featuring blended sustainable materials.

  11.19.24
  

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  Albéa Cosmetics Launches the North America Collection

  The new collection features sustainable options for lipsticks, mascaras, jars, and more.

  11.15.24
  

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• Hair Care
  

  Vichy Dercos Scalp Care Launches on Amazon Premium Beauty

  Products include Vichy Dercos' Shampoo and Conditioner, as well as a new dandruff fighting serum.

  11.15.24
  

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• Fragrances
  

  Adidas Launches ‘Mood-Boosting’ Collection in Sustainable Packaging

  Each scent comes in 100% FSC paper boxes and 25% recycled glass bottles.

  11.14.24
  

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• Nails
  

  Julep Relaunches with 21-Free Gel Nail Polish Collection

  After a five-year hiatus, the nail care brand is back with a 'clean' mission—and new formulas.

  11.13.24
  

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• Bath/Body | Men
  

  Dr. Squatch Launches Two New Soap Collabs

  Limited-Edition Liquid Death and Elf scrubs are now available.

  11.08.24
  

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• Skin Care/Sun Care
  

  RoC Skincare Launches Derm Correxion Firming Serum Stick

  The brand celebrates its fourth annual Retinol Day on November 7 for the launch.

  11.07.24
  

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• Metal
  

  Pantone Launches Color Libraries for Aluminum Packaging

  Pantone, X-Rite, and Sun Chemical created color libraries for extruded aluminum packaging.

  11.05.24
  

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• Fragrances
  

  David Beckham Launches a New Look for the Instinct Fragrance Line

  The new True Instinct scent features a classically shaped bottle and a holographic label.

  11.05.24
  

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  Estée Lauder Canada Launches New Campaign

  The “Because of My Age” campaign celebrates women’s achievements in beauty.

  11.01.24
  

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• Skin Care/Sun Care
  

  Keys Soulcare Launches New 'Let Me Glow' Illuminating Serum Shades

  The two new shades are inspired by crystals—and the bottle features an affirmation.

  10.28.24
  

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• Hair Care
  

  Sally Beauty Launches ion Luxe 8-in-1 Airstyler Pro

  This multi-tool has 4 heat settings and 8 attachments that use negative ion technology.

  10.25.24
  

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• Eco-friendly | Eco-friendly | PCR | Skin Care/Sun Care | Sustainable Pkg/Practices
  

  Origins Launches New Packaging to Reflect Sustainability Goals

  The new Youthtopia plant-powered skincare collection's new packaging reduces plastic use by 35%.

  10.24.24
  

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• Skin Care/Sun Care
  

  New I Dew Care Skincare Launches in Walgreens

  The K-beauty-inspired brand features playful packaging to attract Gen Z shoppers.

  10.22.24
  

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  E.l.f. Beauty Launches ‘Dupe That’ Campaign

  The campaign uses unicorns as a call to action to support international efforts.

  10.21.24
  

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• Cosmetics | Health and Beauty | Sets/Kits
  

  Fenty Beauty Launches Arcane Collection

  The packaging is inspired by Riot Games’ animated series, featuring characters, icons, and metallic shades.

  10.18.24
  

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• Health and Beauty
  

  Ulta Beauty Launches Online Community Platform & Wellness Initiatives

  The Joy Project offers ‘feel-good content’ and a new podcast to celebrate World Mental Health Day.

  10.10.24
  

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• Cosmetics
  

  E.l.f. Cosmetics Launches at Sephora Mexico

  This will be e.l.f.’s first time in Sephora and includes the brand’s ‘viral Holy Grails’.

  10.10.24
  

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• Hair Care
  

  Nexxus Launches ‘The Style Swap’ Campaign with Lindsay Lohan

  The brand’s Styling Line is used to create looks from Lohan’s fan-favorite characters.

  10.10.24
  

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• Hair Care | Tubes
  

  Clean Hair Care Brand Launches Growth Shampoo

  Evolvh launches Better Roots Shampoo and Conditioner, in tubes with flip-top caps.

  10.09.24
  

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• Skin Care/Sun Care
  

  Beauty Industry Exec Launches 'All Golden' for Women 45+

  Sarah Kugelman has a mission to make 'pro-aging' a norm to embrace.

  10.08.24
  

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  ProSys Launches HL-60 Fully Automated Labeling Solution

  This system is designed for stick products, with advanced automation, flexible size handling, and remote monitoring capabilities for small manufacturers.

  10.08.24
  

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• Hair Care
  

  Wavytalk Launches a New Hair Care Tool

  The Pro Steam Hair Straightener Brush was co-created with TikTok Influencer Danielle Athena.

  10.07.24
  

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• Nails
  

  Sally Hansen Launches Reese’s Collection for Halloween

  The ‘ghastly and delicious’ collection features nail polishes and press on nails.

  10.04.24
  

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• Hair Care
  

  Shark Beauty Launches Two New Air Multi-Styling Systems

  Integrated with air-straightening FlexFusion technology, this new ceramic tool offers damage-free heating.

  10.03.24
  

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• Bath/Body | Fragrances | Health and Beauty
  

  Bath & Body Works Launches an Emily in Paris Collection

  This limited-edition collection features four scents and its packaging includes imagery from the show.

  10.01.24
  

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  Sunglow Group USA Launches New Website

  A one-stop partner for cosmetic product and packaging needs.

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  Beauty Industry Veteran Al Lustrino Launches Prometheus Advisors

  The organization is dedicated to empowering both emerging and established brands, as well as packaging suppliers, in their pursuit of new products.

  09.27.24
  

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• Cosmetics | Hair Care | Health and Beauty | Personal Care | Sets/Kits | Skin Care/Sun Care
  

  Ulta Beauty Launches Wicked Makeup Collection

  In anticipation of Universal Pictures’ new movie musical, the collection includes makeup, skincare, haircare, accessories, and more.

  09.27.24
  

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• Bath/Body | Cosmetics | Fragrances | Hair Care | Sets/Kits | Skin Care/Sun Care
  

  Rihanna Launches the Holidaze Hustle Collection

  A complete gift set including Fenty Beauty, Skin, Hair, and Fragrance.

  09.27.24
  

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  Coty Launches Scientific Advisory Board on Skincare Innovation

  The board will meet twice a year to inform and inspire innovation in Coty’s R&D specialists.

  09.26.24
  

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• Hair Care | Skin Care/Sun Care
  

  Vitabrid C12 Launches on Amazon

  Peptibrid-powered skincare and scalp care brand offer 8 ‘best-selling’ products.

  09.25.24
  

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• Cosmetics | Health and Beauty
  

  Glossier Launches New Lip Glosses

  The brand tapped 4 WNBA stars to promote these new products.

  09.24.24
  

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• Fragrances | Men
  

  Lacoste Launches Men’s Original Eau de Parfum

  The new fragrance comes in a sleek, 'timeless' glass bottle.

  09.24.24
  

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• Personal Care | Skin Care/Sun Care
  

  TikTok Beauty Brand, Babe Original, Launches Cloud 9 Lip Serum

  The cooling massage applicator helps make lips feel smoother and firmer.

  09.23.24
  

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• Hair Care
  

  eSalon Launches Custom Hair Care Line

  Bottles and jars are made with 100% PCR materials and FSC-certified paper.

  09.20.24
  

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• Skin Care/Sun Care
  

  E.l.f. Skin Launches ‘Divine Skintervention’ Campaign

  Actress and comedian Megan Stalter joins the campaign.

  09.16.24
  

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• Applicators | Cosmetics | Lipstick packages
  

  Goop Beauty Launches Hydra-Barrier Gel Gloss

  Available in 6 shades, this plush, ultrahydrating gel-gloss supports lip health with a sweet-smell and shiny hue.

  09.11.24
  

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  Wet N Wild Launches Nightmare Before Christmas Collection

  The collection features a tubing mascara, glitter body illuminator, a sticky serum primer, and more.

  09.09.24
  

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• Men | Personal Care
  

  Dr. Squatch Launches Two Collaborative Collections

  The Minecraft and Wolverine collections feature exfoliating ingredients.

  09.06.24
  

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• Skin Care/Sun Care
  

  SkinCeuticals Launches HA Intensifier Multi-Glycan Hyaluronic Acid Volumizing Serum

  This new formula is designed to plump, contour, and complement dermal filler injections.

  09.06.24
  

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• Skin Care/Sun Care
  

  Vaseline Launches Pro VitaB3 Serum Burst Lotion

  Two-time Olympian, Jordan Chiles joins Vaseline as the brand ambassador for its latest launch.

  09.06.24
  

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• Fragrances
  

  K-3 Launches New Fragrance Collection with Scent Beauty

  The exclusive 3-piece collection is an ode to designer and founder Kenzo Takada’s philosophy.

  09.05.24
  

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• Skin Care/Sun Care
  

  Galderma Launches Cetaphil Gentle Exfoliating Line with Katie Fang

  The new cleansers and moisturizers for face and body are gentle enough for daily use on sensitive skin.

  09.04.24
  

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