Beauty Packaging Staff09.16.20
Beauty company Avon has launched a new brand campaign, “Watch Me Now” calling on people to reconsider their views of the iconic company.
Launched as Avon enters its 135th year, “Watch Me Now” is a nod to the global beauty brand's heritage as a purpose-driven company. It celebrates the success of the underdog and highlights the unexpected and underestimated aspects of the Avon brand, its people, activism, and products - for which Avon has been granted more than 750 patents and 300 awards.
The new Avon logo.
'Watch Me Now' includes a new visual identity and update to the Avon logo, the first in decades, as well as a bolder more confident tone of voice that is more relevant for the brand's millions of beauty advisors and customers today. The new logo has already begun appearing on products and brochures and includes reference to the curves of the original 1930s Avon logo, with the new color gradient based on the curves of a woman's face.
Angela Cretu, Avon CEO, said, "Watch Me Now signals the start of a new chapter for Avon. Avon has been doing beauty differently for 135 years and we aren't stopping now – we're just getting started. We are taking what we've learnt over the past 135 years about the power of relationships and social selling and applying that in today's context - using new digital tools that enable our beauty advisors to earn flexibly today across their social platforms.
'Watch Me Now' will roll out globally across all of Avon's consumer touchpoints from September 2020.
Launched as Avon enters its 135th year, “Watch Me Now” is a nod to the global beauty brand's heritage as a purpose-driven company. It celebrates the success of the underdog and highlights the unexpected and underestimated aspects of the Avon brand, its people, activism, and products - for which Avon has been granted more than 750 patents and 300 awards.
The new Avon logo.
'Watch Me Now' includes a new visual identity and update to the Avon logo, the first in decades, as well as a bolder more confident tone of voice that is more relevant for the brand's millions of beauty advisors and customers today. The new logo has already begun appearing on products and brochures and includes reference to the curves of the original 1930s Avon logo, with the new color gradient based on the curves of a woman's face.
Angela Cretu, Avon CEO, said, "Watch Me Now signals the start of a new chapter for Avon. Avon has been doing beauty differently for 135 years and we aren't stopping now – we're just getting started. We are taking what we've learnt over the past 135 years about the power of relationships and social selling and applying that in today's context - using new digital tools that enable our beauty advisors to earn flexibly today across their social platforms.
'Watch Me Now' will roll out globally across all of Avon's consumer touchpoints from September 2020.
