HatchBeauty Brands, a beauty and wellness incubator located in Los Angeles, has purchased the beauty brand portfolio of Duncan Enterprises, known as Duncan Cosmetics.
 
Duncan Cosmetics' portfolio of brands--Lique, Tattoo Junkie, Remi Rose and BE Beauty Essentials--provides consumers with high-performing formulas at affordable price points. The acquisition will strengthen HatchBeauty's position as an authority on trend democratization within the beauty and wellness landscape.
 
Founded in 1944, Duncan Cosmetics' four brands service Gen X, Millennial and Gen Z consumers with a range of products designed to bring affordable trends to mass-market audiences. The brands currently retail at Target, Kohls, Urban Outfitters and Dollar Tree.
 
"We are excited to welcome the Duncan Cosmetics team into the HatchBeauty Brands family. This acquisition strengthens our commitment to ensuring consumers everywhere have access to affordable and efficacious beauty and wellness products," said HatchBeauty Brands president, Preston Bottomy. "In the months ahead, we look forward to sharing expertise between our teams and leveraging a broader brand portfolio across our network of retail partners." 
 
"The Duncan beauty team is thrilled to be part of the HatchBeauty Brands family of brands. This acquisition will maximize new product innovation and sales distribution for both companies and create a powerhouse of beauty and wellness brand products for our consumers and retailer partners. Our shared vision, values, and passion for the beauty industry align perfectly with HatchBeauty Brands, and together we are going to do big things," added Duncan president and CEO Larry Hermansen.