Beauty Packaging Staff11.19.20
KVD Vegan Beauty launched its Holiday 2020 collection — and the first-ever fully-recyclable eyeshadow palette called Edge of Reality. Watch how easily the tray comes out for recycling in the video below. There are no mirrors, magnets or metal hinges.
The palette contains 14 pigmented vegan eyeshadows: featuring 6 hyper-blendable mattes and 8 eye-catching shimmers that can be applied wet or dry.
The Holiday Collection also includes 6 prismatic shimmering eyeshadow dazzle sticks, 3 styles of the brand's first-ever vegan false lashes and 4 gift bundles.
The brand's Go Big or Go Home Vegan Lashes look and feel real, yet contain no animal hair. Unlike other false lashes, these feature a lightweight, flexible band that contours to your unique eye for a super-easy, custom fit. The Mini Vinyl Lip Cream Set features 4 mini shades of XO Vinyl Lip Cream. The Everlasting Stars: Liquid Lipstick Set is a full-size trio, and there's also a Tattoo Liner Ornament.
