Beauty Packaging Staff12.02.20
Rowan, a clean beauty brand for dogs, has launched a new premium coat-care collection offering cleaner, naturally-derived solutions for pet parents.
Using the latest scientific insights around pet and human skin and hair care, Rowan's formulas use human-grade, high-quality ingredients that leave dog's coats shiny and skin nourished while also meeting the brand's "clean dog standard" to ensure all products are free from dirty stuff—like harsh chemicals, sulfates, parabens, silicones, or dyes.
With more people concerned about allergens in their homes, there has been a significant rise in 'hypo-allergenic' breeds leading to the need for specific formulations for dogs with hair coats. Similar to the world of human hair care, different types of coats have different needs, which is why the team at Rowan has created specific products for fur and hair coats.
"At Rowan, we believe our pets deserve the same level of self-care that we give ourselves, and this commitment drives our choices every step of the way," said Rowan co-founder Michelle Arnau. "Pet grooming products are relatively unregulated and companies can manufacture whatever they deem acceptable with little to no oversight. As picky pet parents, we set out to change that by using cleaner, human-grade ingredients that work and give our pups the pampering they deserve without compromising on clean."
The Rowan launch collection consists of five premium coat-care products including:
Rowan's finished product is packaged in recyclable packaging and available exclusively via its Direct-to-Dog website retailing between $20-25.
Using the latest scientific insights around pet and human skin and hair care, Rowan's formulas use human-grade, high-quality ingredients that leave dog's coats shiny and skin nourished while also meeting the brand's "clean dog standard" to ensure all products are free from dirty stuff—like harsh chemicals, sulfates, parabens, silicones, or dyes.
With more people concerned about allergens in their homes, there has been a significant rise in 'hypo-allergenic' breeds leading to the need for specific formulations for dogs with hair coats. Similar to the world of human hair care, different types of coats have different needs, which is why the team at Rowan has created specific products for fur and hair coats.
"At Rowan, we believe our pets deserve the same level of self-care that we give ourselves, and this commitment drives our choices every step of the way," said Rowan co-founder Michelle Arnau. "Pet grooming products are relatively unregulated and companies can manufacture whatever they deem acceptable with little to no oversight. As picky pet parents, we set out to change that by using cleaner, human-grade ingredients that work and give our pups the pampering they deserve without compromising on clean."
The Rowan launch collection consists of five premium coat-care products including:
- The Fur Wash - A hydrating wash for clean, glossy coats and nourished skin with Coconut Oil and Argan Oil.
- The Hair Wash - A conditioning wash for soft, silky and tangle-free hair with Avocado Oil and Coconut Oil.
- The Dry Shampoo - A waterless way to reduce odor and refresh coats in between baths with Aloe Vera and Baking Soda.
- The Coat Refresh - A convenient spritz to refresh and condition coats in-between baths with Coconut Oil and Aloe Vera.
- The Coat Shimmer - Everything's better with sparkles. A shimmering coat creme made with edible Mica.
Rowan's finished product is packaged in recyclable packaging and available exclusively via its Direct-to-Dog website retailing between $20-25.
