Dolly Parton is finally launching a signature fragrance, in Spring 2021. Parton signed a long-term licensing deal with Edge Beauty (Edge Beauty's Scent Beauty division launched Cher's namesake fragrance, and it won a Fragrance Foundation Award.)

Edge Beauty's team will work with Parton to create, develop, and distribute the Dolly Parton fragrance collection, and it will include a multitude of formats and distribution strategies. 

WWD reports that Steve Mormoris, CEO, Edge Beauty, said, "We're looking at a marketing mix that cascades from luxury to mass...looking at distribution channels that range from TV shopping to specialty retail chains..." He also revealed that the collection might include fragrance products for hair, clothes, and the home.

According to Dazed Beauty, Parton first spoke about getting into the fragrance business back in November 2019 on The Tonight Show with Jimmy Fallon. "People follow me down the street wanting to know what I'm wearing because they love the smell. So I'm going to develop my own scent," Parton told Fallon.

A New Album, Book, Film—And More

Parton has legions of fans around the world -- and is even more beloved now that she helped fund Moderna's Covid-19 vaccine. She is getting ready to celebrate her 75th birthday on January 19, 2021, and will mark the milestone with a global stadium tour.

The most honored and revered female country singer-songwriter of all time, Parton set a record for female recording artists with 26 songs that reached number one on the Billboard country charts. In October, she released "A Holly Dolly Christmas" -- her first holiday album in 30 years. It includes the song, All I Want for Christmas is You, a duet with Jimmy Fallon.

In November, Parton released her book, "Songteller: My Life in Lyrics, which the Washington Post said is a "gold mine" of rare personal photos and anecdotes. And you can watch her play an angel on Netflix in the film "Christmas on the Square," which she produced.

RuPaul Interviews Dolly for Marie Claire

RuPaul interviewed Parton for the cover of Marie Claire's digital holiday edition, shown above. Parton tells RuPaul that she does her best work every day from 3 am through 7 am -- and she always has her hair and makeup done. 

In one part of the interview, Parton says:

"I have to always stay ready—street ready, I always say. I have to keep my makeup on and keep my hair done." She continues, "I actually do wear high heels most of the time. They’re not always as high as the ones I wear for show. But I’m little. I’m short. And I have to wear heels in order to reach my cabinets." 

"I Look Totally Artificial, But Where It Counts I'm Real"

Take a look at the interview below by Norwegian-Swedish television talk show host Fredrik Skavlan. Parton says, "I know I look like a Material Girl, but I'm really not -- I've got clothes that I've worn for years." Parton appeared on Skavlan's show via video. He asked about her new album, work ethic, and iconic style.

Parton told Skavlan that it only takes 30 minutes to do her makeup every day -- but she couldn't choose just one when he asked which garment or accessory she couldn't live without. "I need my makeup, and my hair, and my high heels," she laughed. "I look totally artificial, but where it counts I'm real."

Hello, Dolly! Welcome to the Fragrance Community

In a press release, Parton states that she's looking forward to "becoming a big part of the fragrance community" -- and its members will be, no doubt, thrilled to welcome her. 

“Fragrance has always played a major role in my life – I wear my own combination of scents every day," she says. "I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience..."

The team at Edge Beauty seems ready to build Parton's brand. Mormoris says, “We are thrilled to share a new facet of Dolly’s personality with her millions of fans and admirers. She strikes a universal chord that resonates globally in the hearts of people across all age groups and many cultures."

He adds, “The Dolly Parton franchise will be a powerhouse pillar for Edge Beauty." 

IMG, Parton's licensing representative, brokered the deal. "We are confident we have found the perfect partner in Edge Beauty," says Gary Krakower, vice president of licensing. 

Many other celebs have entered the fragrance world recently, attending industry events alongside marketing and beauty executives—including Cher and Lionel Richie.

Stay tuned for more details about the upcoming Dolly Parton fragrance -- and its packaging. Take a look at the interview below.