Korres, a clean natural beauty brand with a rich, Greek heritage, will be distributed nationally at Ulta Beauty as part of its new Conscious Beauty program. It will be available December 13 on ulta.com and in Ulta Beauty stores starting in early January 2021.
 
Conscious Beauty at Ulta Beauty was created to help guests make more informed choices about products that align to their values. In order to participate in Conscious Beauty at Ulta Beauty, a brand must certify within one of the program's five pillars: Clean Ingredients, Cruelty-Free, Vegan, Sustainable Packaging and Positive Impact.
 
"We are honored and excited to work with Ulta Beauty and we are proud to join the Conscious Beauty program," said Giorgos Korres, founder and president, Korres. "The Korres model is unique. We work through a full circle of sustainability, made up of six labs - starting from the Soil to Extraction, Molecular, Formulation labs and all the way to our Recycle lab. We exist to produce highly effective, natural products while simultaneously giving back to the people, their communities and our planet."
 
An Assortment of Clean Products Coming to Ulta
 
Korres will launch in Ulta Beauty with a curated assortment of best sellers from its three strongest product franchises:
 

• The Greek Yoghurt line – including Korres' best seller Greek Yoghurt Foaming Cream Cleanser – rebalances, cools and purifies skin, with nutrient-rich, real Greek Yoghurt.
• Korres' White Pine Meno-Reverse collection – specifically designed to plump and revitalize post-menopausal skin with extracts from the oldest living trees in Europe.
• Korres' Apothecary Wild Rose range – formulated with brightening vitamin C and real rose petals to illuminate the complexion and replenish moisture.

 
Each effective and natural formula draws on Korres' unique Greek heritage and advanced scientific research into the power of plants.
 
"It has always been our goal to meet the needs of consumers of all ages in the cleanest, most effective ways possible," explained Lena Korres, co-founder and chief innovation officer, Korres. "We believe our Greek Yoghurt Foaming Cleanser is a must for everyone, including Gen Z. Apart from being a beloved cleanser, it eliminates everyday toxins and rebalances the microbiome, which is key to healthy skin. Our White Pine Meno-Reverse technology is a scientific breakthrough. The formulas are specifically designed for post-menopausal skin, powerfully supporting protein production, increasing elasticity and visibly improving age spots and wrinkles."