Makeup Museum, in partnership with L'Oréal USA, is publishing the book, "Beauty Stories from Around the World," available in February. Pre-orders are open now.  

The book aims to expand beauty history -- making it more diverse. It includes new perspectives, narratives, and images. It features Black, Indigenous and People of Color (BIPOC) -- and their beauty rituals. 

Stéphane Rinderknech, President & CEO of L'Oréal USA, says, "At L'Oréal, we believe that beauty moves the world, and we are proud to team up with the Makeup Museum to bring a more inclusive view of the history of this powerful and positive universal quest."

Rinderknech adds, "I am inspired by this education initiative because it lifts up diverse voices to tell stories about beauty that deserve a larger stage and wider audience."

Diverse Writers, Powerful Images

Each chapter explores a cultural beauty ritual or theme. The writing team includes a diverse group of academics, anthropologists and researchers hailing from all around the world. Images were sourced globally in partnership with Getty Images. 

Tristen Norman, Head of Creative Insights for Getty Images, says, "Visuals have a profound impact on our understanding of the world, so there's immense power rewriting the visual narratives for what's perceived as 'beautiful.'"

Norman continues, "We are proud to partner with the Makeup Museum for this important work and excited to see what new futures can be realized when more voices are at the center of beauty stories."

The Need

Makeup Museum states, "Despite enduring traditions across all cultures, most beauty history books have glossed over thousands of years of history between Ancient Egypt and the Renaissance, with limited attention paid to the important beauty rituals of BIPOC."

Doreen Bloch, Executive Director and Co-Founder of Makeup Museum, explains, "Since its founding, the Makeup Museum has focused on centering BIPOC voices, and our initiative to expand beauty stories to be more inclusive than ever before is critical for beauty education. Our first book spotlights how beauty traverses color, gender, ability and more. The way that people use pigments and tools to create beauty is a universal practice."

Asking Beauty Fans For Submissions 

Makeup Museum and L'Oréal USA are promoting the book with a year-long digital series on MM's Instagram with the hashtag #BeautyStories. 

The Makeup Museum is also inviting beauty lovers from around the world to contribute their own beauty images, videos and stories for the #BeautyStories campaign by emailing.

Makeup Museum is dedicated to beauty history preservation and study. "Beauty Stories" is its first book -- hopefully the first of many. 

More About the Makeup Museum

Makeup Museum Co-Founder Talks To Her Grandmother About Makeup

Kevyn Aucoin's Historic Journals on Display, Digitally, at Makeup Museum