Mana Products, a leading partner for development and manufacturing of prestige branded beauty products, Meiyume, a one-stop shop partner providing product and retail solutions for the beauty industry, and RPG, an award-winning global design and manufacturing firm, have partnered to establish The Vertical Beauty Alliance, a revolutionary industry alliance which creates a supply chain nucleus for the development, manufacturing and merchandising of beauty products on a global scale.
 
The Vertical Beauty Alliance allows beauty brands to leverage the collective experience, expertise, and resources of Mana Products, Meiyume, and RPG - industry leaders in beauty product creation, innovation, formulation, manufacturing, packaging and in-store experience. This new association brings their customers innovation, reliable speed to market, and a global footprint for creativity, formulation, and manufacturing of their brand essentials.
 
The combined R&D innovation labs and manufacturing strength of all parties allows The Vertical Beauty Alliance to provide clients with quality mixing, filling and supply solutions in Europe, Asia, and America to ensure supply chain resilience as well as access to an extensive library of innovative formulas and finishes, including clean and vegan formulas.
 
Furthermore, The Vertical Beauty Alliance will collectively identify and harness the white space in retail categories, markets, and environments to elevate the power of brands and compel consumers to shop and purchase. From forecasting trends to providing in-store solutions, including displays, fixtures, retail environments, and data analytics, this alliance will re-imagine turnkey product development and customer experience where digital meets brick & mortar.
 
With the Vertical Beauty Alliance, Customers Will Have Access To: 
 

• Expertise in Formulation & Production of All 4 Categories of Beauty – Color Cosmetics, Skincare, Haircare & Fragrance 
• A Global Footprint with 6 Manufacturing Facilities Located on 3 Continents 
• 9 Research & Development Laboratories 
• 2 Formula Libraries with Over 10,000 Formulas 
• Award-Winning Retail and Brand Experiential Design & Manufacturing Services for Successful Global Retail Activation Across All Channels.

 
"The formation of The Vertical Beauty Alliance will simplify everything and give new, emerging, and existing beauty brands access to the global resources of three industry powerhouses - for formulation, design, packaging, production, manufacturing and display, and create a seamless pathway from ideation to on-shelf, across the entire supply chain," said Bob Jaegly, CEO of Mana Products.
 
"I'm proud to join forces with Mana and RPG to expand their reach by leveraging our award-winning manufacturing facilities. By complementing their US footprint with our Asian and European capabilities, we can demonstrate our shared commitment to creating seamless beauty solutions for our customers around the world," remarked Gerard Raymond, President of Meiyume.
 
"This partnership will allow us to create a cohesive customer experience from product to retail activation. Together, our disciplines will be aligned and synergized, poising us to successfully compete in all markets. The hybridization of our business models and disciplines makes us stronger and better to provide holistic services to both heritage and developing brands," said Bruce E. Teitelbaum, CEO of RPG.