Charles Sternberg, Assistant Editor01.25.21
Inspired by creamy neutrals and mint chocolate chip ice cream, e.l.f. Cosmetics’ eight-piece limited-edition Mint Melt Collection promises a sweet and refreshing new take on shades, textures and finishes.
The collection features chocolate-inspired neutrals with pops of mint pastels for eyes, lips and face, and invigorates skin with a cooling effect to refresh complexion and mood.
“From the minty green packaging and scent, to the creamy universal shades with its cooling effect, we’re serving up our sweetest, most refreshing collection yet,” says Kory Marchisotto, chief marketing officer at e.l.f. Beauty. “What better way to start the new year than with some products that will make your mouth-water?”
The collection includes:
The Mint Melt collection is available exclusively at Walmart and online at Walmart.com in the U.S. and elfcosmetics.com. Globally the collection will be available at Superdrug in the UK on January 27 and DM stores in Germany at the end of February.
The collection features chocolate-inspired neutrals with pops of mint pastels for eyes, lips and face, and invigorates skin with a cooling effect to refresh complexion and mood.
“From the minty green packaging and scent, to the creamy universal shades with its cooling effect, we’re serving up our sweetest, most refreshing collection yet,” says Kory Marchisotto, chief marketing officer at e.l.f. Beauty. “What better way to start the new year than with some products that will make your mouth-water?”
The collection includes:
- Mint Melt Eyeshadows: Two highly pigmented mini eyeshadow quads featuring a minty mix of matte and shimmer shades.
- Mint Melt No Budge Eyeshadow Sticks: A medley of matte and metallics – in three shades—set the stage for long-wearing and crease-resistant minty, eye-popping looks.
- Mint Melt Brush Trio: A mint-colored eyeshadow brush set made for effortlessly applying and blending eyeshadows—wake up the artist that lies within.
- Mint Melt Lip Gloss: Four high-shine, hydrating lip glosses that dish up a cooling plumping effect with a refreshing vanilla mint scent.
- Mint Melt Cooling Face Primer: Dip into this gel texture primer that grips makeup to ensure it stays put while hydrating skin with a cooling effect.
- Mint Melt Cleansing Cloud: Now in Mint Melt green, this soft, washable, and reusable makeup pad whisks away dirt and makeup with one swipe. Just add water.
- Mint Melt Minty Fresh Cooling Cleanser: This rejuvenating cleanser thoroughly removes impurities while leaving skin hydrated and refreshed.
- Mint Melt Whipped Face Mask: Sink into this whipped, moisturizing face mask that soothes skin with skin-loving ingredients like vitamin E.
The Mint Melt collection is available exclusively at Walmart and online at Walmart.com in the U.S. and elfcosmetics.com. Globally the collection will be available at Superdrug in the UK on January 27 and DM stores in Germany at the end of February.
