Charles Sternberg, Assistant Editor02.08.21
Make it Black is an initiative developed by Pull Up For Change to “create meaningful conversations around the definition and society’s sentiment to Black.” The program partners with leading brands to showcase the beauty of Black and uses that as a vehicle to raise money to support the economic development of Black founders to foster more Black businesses and in turn Black employment.
The initiative was founded in June 2020 by Sharon Chuter, founder and CEO of UOMA Beauty and an activist in response to the murder of George Floyd.
The Make It Black Campaign is partnering with nine beauty brands to make select product packaging black. Throughout February, 2021 these products will be available on the brand's website as well as Ulta's website.
All of the net proceeds from this campaign will go to support Black founders through Pull Up For Change's Small Business Impact Fund, a newly created fund dedicated to supporting early stage Black founders to create a pipeline and ensure Black businesses are fostered.
The fund will not be taking any equity in these businesses and will not require the businesses to pay it back.
The products participating in the Make It Black packaging include:
The initiative was founded in June 2020 by Sharon Chuter, founder and CEO of UOMA Beauty and an activist in response to the murder of George Floyd.
The Make It Black Campaign is partnering with nine beauty brands to make select product packaging black. Throughout February, 2021 these products will be available on the brand's website as well as Ulta's website.
All of the net proceeds from this campaign will go to support Black founders through Pull Up For Change's Small Business Impact Fund, a newly created fund dedicated to supporting early stage Black founders to create a pipeline and ensure Black businesses are fostered.
The fund will not be taking any equity in these businesses and will not require the businesses to pay it back.
The products participating in the Make It Black packaging include:
- Uoma Beauty Afro.Dis.Iac Liquid Eyeliner
- Briogeo Superfoods Avocado + Kiwi Mega Moisture Hair Mask
- Colourpop Cosmetics Make It Fearless Palette
- Colourpop Make It Unstoppable Duo
- Colourpop Lippie in Pitch, Like Magic, Galore and I Heart This Lippie
- Colourpop Liner in Boots Liner and Rosette Liner
- Dragun Beauty DragunGlass Liquid Lipstick
- Flower Beauty Blush Bomb Color Drops
- Maybelline New York SuperStay Matte Ink Liquid Lipstick in Thrillseeker
- Pür Cosmetics Fully Charged Mascara
- Flower Beauty Blush Bomb Color Drops
- Nyx Cosmetics Warm Neutrals Ultimate Shadow Palette
- Dragun Beauty DragunGlass Liquid Lipstick
- Morphe Continuous Setting Mist
