Charles Sternberg, Assistant Editor03.08.21
Beauty and burritos? It seems like an unlikely combination, but on March 10, e.l.f. Cosmetics and Chipotle are coming together to launch a limited edition e.l.f. x Chipotle collection.
“There is nothing tastier or prettier than the combination of burritos and makeup!” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”
“We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” commented Tressie Lieberman, vice president, digital marketing and off-premise, Chipotle. “Following our first launch with e.l.f., which sold out in less than four minutes last spring, we’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways.”
About the Collection
This new limited-edition collection includes:
The e.l.f. x Chipotle collection will be available exclusively on elfcosmetics.com, chipotlegoods.com, and on the mobile-first virtual shopping platform, NTWRK.
Join e.l.f.’s Beauty Squad, the e.l.f. loyalty program, to be the first to shop the limited edition collection on March 9. Everyone else can get the goods on March 10.
Special Promotional Item at Chipotle
Tapping into e.l.f.’s superpowers of being vegan and cruelty-free, Chipotle will offer the Eyes. Chips. Face. Bowl, a beauty-inspired all-vegan entrée, on the Chipotle app and Chipotle.com starting March 10.
The bowl was curated by drag queens Trixie Mattel and Kim Chi, and celebrates the dual commitment of e.l.f. and Chipotle to support plant-based lifestyles and responsibly-sourced products.
e.l.f. has also remixed its TikTok track, "Eyes. Lips. Face. (e.l.f.)", to Eyes. Chips. Face. Hear the new song on e.l.f.'s TikTok channel, @elfyeah, and Chipotle’s TikTok channel, @Chipotle.
“There is nothing tastier or prettier than the combination of burritos and makeup!” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”
“We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values,” commented Tressie Lieberman, vice president, digital marketing and off-premise, Chipotle. “Following our first launch with e.l.f., which sold out in less than four minutes last spring, we’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways.”
About the Collection
This new limited-edition collection includes:
- Chipotle Eyeshadow Palette, $16. A 12-piece eyeshadow palette, inspired by the Chipotle line. The fresh spread of matte, shimmer, and metallic shades are inspired by classic Chipotle ingredients, including white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guac, and lettuce. Every palette purchase comes with a free chips & guac offer from Chipotle!
- Make It Hot Lip Gloss, $8. This lip-plumping gloss will have your pout looking extra saucy with a tint of red-hot salsa color. The high-shine formula also delivers a mild-yet-alluring tingling sensation, making your lips feel fuller, soothed and hydrated.
- Extra Guac Face Sponge Set, $10. Avocado shaped sponge with angled and rounded sides and a mini pit shaped sponge for hard-to-reach areas.
- Eyes Chips Face Makeup Bag, $18. This makeup bag is designed to look just like Chipotle’s tortilla chip bag.
The e.l.f. x Chipotle collection will be available exclusively on elfcosmetics.com, chipotlegoods.com, and on the mobile-first virtual shopping platform, NTWRK.
Join e.l.f.’s Beauty Squad, the e.l.f. loyalty program, to be the first to shop the limited edition collection on March 9. Everyone else can get the goods on March 10.
Special Promotional Item at Chipotle
Tapping into e.l.f.’s superpowers of being vegan and cruelty-free, Chipotle will offer the Eyes. Chips. Face. Bowl, a beauty-inspired all-vegan entrée, on the Chipotle app and Chipotle.com starting March 10.
The bowl was curated by drag queens Trixie Mattel and Kim Chi, and celebrates the dual commitment of e.l.f. and Chipotle to support plant-based lifestyles and responsibly-sourced products.
TikTok Song Remixed with Chipotle Twist@elfyeah OMG what is that?! Final product in the #elfxchipotle collection - the Eyes. Chips. Face makeup bag 🙌 @chipotle #newproductalert
♬ Oh my god what is that - Funny memes
e.l.f. has also remixed its TikTok track, "Eyes. Lips. Face. (e.l.f.)", to Eyes. Chips. Face. Hear the new song on e.l.f.'s TikTok channel, @elfyeah, and Chipotle’s TikTok channel, @Chipotle.
