Charles Sternberg, Assistant Editor04.15.21
Lush has launched Bring It Back—a new recycling scheme for 2021.
Throughout 2021 Lush will be throwing its scheme wide open and inviting its customers in the UK and Ireland to return any of their Lush plastic packaging back to Lush’s shops for recycling. Additionally, consumers can claim 50p/c towards their Lush shopping per qualifying item they bring back. This ‘deposit’ return will be added towards their total bill at the till-point on the same day.
The scheme applies to the following full sized qualifying lush packaging items:
“This project is a big step in our mission to leave the world Lusher than we found it,” the brand stated. “By moving towards a deposit-style scheme, whereby Lush customers purchase their products, knowing that they are ‘renting’ the packaging and can simply return it when they are finished, we keep the responsibility of waste-reduction and resource recycling as our responsibility.”
Other News
Nordstrom and Beautycycle recently launched their own recycling scheme in Canada.
Throughout 2021 Lush will be throwing its scheme wide open and inviting its customers in the UK and Ireland to return any of their Lush plastic packaging back to Lush’s shops for recycling. Additionally, consumers can claim 50p/c towards their Lush shopping per qualifying item they bring back. This ‘deposit’ return will be added towards their total bill at the till-point on the same day.
The scheme applies to the following full sized qualifying lush packaging items:
- PET clear plastic bottles (with lids)
- PP pots clear & black (with lids)
- PP Makeup packaging
- HDPE bottles (with trigger/spray tops)
“This project is a big step in our mission to leave the world Lusher than we found it,” the brand stated. “By moving towards a deposit-style scheme, whereby Lush customers purchase their products, knowing that they are ‘renting’ the packaging and can simply return it when they are finished, we keep the responsibility of waste-reduction and resource recycling as our responsibility.”
Other News
Nordstrom and Beautycycle recently launched their own recycling scheme in Canada.
