Charles Sternberg, Assistant Editor04.16.21
Kleo Mack is joining Glossier as VP of brand, effective April 19.
In this role, Mack will be leading the growth and evolution of Glossier’s global brand as it builds the future beauty company, overseeing its brand marketing, brand strategy, consumer insights, and social media teams.
Mack is a passionate and creative marketer who brings over a decade of beauty industry experience to Glossier. Most recently, she served as VP of corporate strategic marketing at L’Oréal, where she drove company-wide marketing strategies in close collaboration with their CMO. Prior to that, she spearheaded IT Cosmetics’ European launch, and held various U.S. marketing positions at brands like Tarte Cosmetics and Pureology.
“Mack is joining as Glossier’s first VP of brand at a time when this function has never been more exciting or important. We’re on a mission to inspire everyone to find joy and confidence in their personal beauty style, and core to that effort is introducing Glossier to more people in more places,” commented Ali Weiss, SVP of marketing.
Weiss continued, “Glossier’s digital-first approach and focus on community, content, and conversation have never been more resonant, and I’m so excited to have Kleo as a partner in scaling our brand and building a company that helps define this next era of beauty.”
In this role, Mack will be leading the growth and evolution of Glossier’s global brand as it builds the future beauty company, overseeing its brand marketing, brand strategy, consumer insights, and social media teams.
Mack is a passionate and creative marketer who brings over a decade of beauty industry experience to Glossier. Most recently, she served as VP of corporate strategic marketing at L’Oréal, where she drove company-wide marketing strategies in close collaboration with their CMO. Prior to that, she spearheaded IT Cosmetics’ European launch, and held various U.S. marketing positions at brands like Tarte Cosmetics and Pureology.
“Mack is joining as Glossier’s first VP of brand at a time when this function has never been more exciting or important. We’re on a mission to inspire everyone to find joy and confidence in their personal beauty style, and core to that effort is introducing Glossier to more people in more places,” commented Ali Weiss, SVP of marketing.
Weiss continued, “Glossier’s digital-first approach and focus on community, content, and conversation have never been more resonant, and I’m so excited to have Kleo as a partner in scaling our brand and building a company that helps define this next era of beauty.”
