Charles Sternberg, Assistant Editor04.23.21
L’Oréal has appointed Asmita Dubey as chief digital officer and member of the group’s Executive Committee.
Currently chief media officer for the group and chief digital officer for its Consumer Products Division, Dubey will embark L’Oréal on the second phase of its digital transformation; in a data-driven and tech-enabled world, where services and direct to consumer relationships will be driving online + offline acceleration. An Indian national, with a long-standing career in China, Dubey has successfully spearheaded marketing and digital transformation programs in the world’s largest and most complex digital market.
Experience
With a background in both statistics and economics, Dubey started her career in the Indian advertising industry. Later in China, she activated hugely impactful campaigns for some of the world’s biggest FMCG companies. As part of the group, Dubey laid the foundations for L’Oréal’s e-commerce acceleration in China. She built L’Oréal’s first joint-business partnerships with Alibaba and Tencent and established a broader start-up ecosystem. As chief marketing officer for China and Asia Pacific for L’Oréal, she strengthened L’Oréal’s digital footprint in this rapidly growing region.
As chief media officer, Dubey has helped the group maximize media value and ROI by focusing on key digital growth drivers; bringing together our media eco-system (of paid, owned, earned, on-line and off-line), modernizing content production and adopting new cutting-edge tools and technologies.
Nicolas Hieronimus, deputy chief executive officer of L’Oréal, in charge of Divisions, sommented, “Asmita is a real expert in her field and is a true strategic thinker, with a unique ability to simplify within complexity. With her long-term experience in digital marketing, trend-spotting and consumer centricity, she is the perfect choice to build the next big phase of our digital transformation. Under her leadership, we will continue to evolve L’Oréal’s marketing model, adopt new tech- and data-driven solutions (such as Artificial Intelligence and zero-party data), and accelerate emerging business models (such as social commerce). I am very excited that Asmita joins our Executive Committee.”
Dubey succeeds Lubomira Rochet, who joined the Group in 2014, and who has been responsible for L’Oréal’s successful transformation into a digital first company. After seven years with the Group, Rochet has now decided to pursue new career opportunities outside of L’Oréal.
This appointment is effective immediately.
Currently chief media officer for the group and chief digital officer for its Consumer Products Division, Dubey will embark L’Oréal on the second phase of its digital transformation; in a data-driven and tech-enabled world, where services and direct to consumer relationships will be driving online + offline acceleration. An Indian national, with a long-standing career in China, Dubey has successfully spearheaded marketing and digital transformation programs in the world’s largest and most complex digital market.
Experience
With a background in both statistics and economics, Dubey started her career in the Indian advertising industry. Later in China, she activated hugely impactful campaigns for some of the world’s biggest FMCG companies. As part of the group, Dubey laid the foundations for L’Oréal’s e-commerce acceleration in China. She built L’Oréal’s first joint-business partnerships with Alibaba and Tencent and established a broader start-up ecosystem. As chief marketing officer for China and Asia Pacific for L’Oréal, she strengthened L’Oréal’s digital footprint in this rapidly growing region.
As chief media officer, Dubey has helped the group maximize media value and ROI by focusing on key digital growth drivers; bringing together our media eco-system (of paid, owned, earned, on-line and off-line), modernizing content production and adopting new cutting-edge tools and technologies.
Nicolas Hieronimus, deputy chief executive officer of L’Oréal, in charge of Divisions, sommented, “Asmita is a real expert in her field and is a true strategic thinker, with a unique ability to simplify within complexity. With her long-term experience in digital marketing, trend-spotting and consumer centricity, she is the perfect choice to build the next big phase of our digital transformation. Under her leadership, we will continue to evolve L’Oréal’s marketing model, adopt new tech- and data-driven solutions (such as Artificial Intelligence and zero-party data), and accelerate emerging business models (such as social commerce). I am very excited that Asmita joins our Executive Committee.”
Dubey succeeds Lubomira Rochet, who joined the Group in 2014, and who has been responsible for L’Oréal’s successful transformation into a digital first company. After seven years with the Group, Rochet has now decided to pursue new career opportunities outside of L’Oréal.
This appointment is effective immediately.
