Charles Sternberg, Assistant Editor04.28.21
French luxury conglomerate LVMH has begun construction on its largest e-commerce sales and storage hub for cosmetics in the Asia-Pacific region.
Scheduled to be operational by the end of next year, the hub in Shanghai will serve as an industrial base for e-commerce packaging and dispatch for the group’s cosmetics and perfume products. It covers a 22-acre area and is expected to cost nearly 1 billion yuan ($154 million).
In 2020, the Asia market, excluding Japan, accounted for 45% of LVMH Group’s perfumes and cosmetics sales, according to the company’s annual report, making it the largest regional market for these categories. The China market in particular played a key role in regional growth.
Scheduled to be operational by the end of next year, the hub in Shanghai will serve as an industrial base for e-commerce packaging and dispatch for the group’s cosmetics and perfume products. It covers a 22-acre area and is expected to cost nearly 1 billion yuan ($154 million).
In 2020, the Asia market, excluding Japan, accounted for 45% of LVMH Group’s perfumes and cosmetics sales, according to the company’s annual report, making it the largest regional market for these categories. The China market in particular played a key role in regional growth.
