Marie Redding, Senior Editor06.14.21
NYX Cosmetics celebrates Pride Month with a new collection inspired by the LGBTQIA+ Ballroom scene—and the #NYXCosmeticsBall makeup challenge.
What's "Ballroom"? Madonna's Vogue video in 1990 was inspired by the underground dance scene in nightclubs involving "voguing" dance competitions, and now there's a television series about it—Legendary on HBO Max.
NYX Cosmetics says it will continue to support the LGBTQ+ community beyond its month-long campaign. The brand says it "is building a global network of Proud Allies, so everyone can be supported as they deserve to be."
As a 'Proud Ally for All,' NYX Professional Makeup will be donating over $100,000 to global Pride efforts, including a donation to the Los Angeles LGBT Center.
The NYX Cosmetics Ballroom Collection features:
- Metal Play Pigment Palette—a "one-swipe ultra-reflective formula made for the camera." The pigment contains light-catching pearls—see swatches on IG.
- Epic Wear Liner Sticks—matte and metallic eyeliner pencils formulated to deliver 36 hours of waterproof, smudgeproof color.
- Born to Glow Highlighter Duo
The #NYXCosmeticsBall Makeup Challenge
To participate in the #NYXCosmeticsBall challenge, contestants—worldwide—are asked to post a video to Instagram showcasing a makeup look and short performance for the "face" ballroom category. Submissions will be accepted through tomorrow, June 15th.One submission by MakeupByRomeo is featured in the photo above, on the left.
Entries must also use the hashtags #NYXCosmeticsBall, #contest, and the song “Into the Light” by Purple Crush.
On June 25th, NYX Cosmetics will announce the finalists—and then reveal the global winner on June 28th.
To announce the winners, NYX Cosmetics recruited Ballroom enthusiast Chloe Westby and with Isla Ebony of HBO Max's Legendary television series. Isla Ebony is also part of the duo Purple Crush, which founded the Vogue mini-ball party called Banjee Ball in Los Angeles.
