Marie Redding, Senior Editor06.30.21
Singer Becky G—a CoverGirl back in 2013 when she was 16 years old—has launched Tresluce Beauty.
In partnership with beauty brand incubator Madeby Collective, Tresluce Beauty's mission is to highlight communities and always give back in an intentional way, supporting Latinx artists and artisans across the U.S. and Latin America.
Becky G's Mexican heritage inspired the first collection —and future launches will celebrate all Latinx cultures.
Treslúce Beauty is launching with six products—"I Am" Shadow Palette; "Like An Artista" 8pc Brush Set; "Ilusión" Premium Lashes; "Intenso" Liners (15 shades); "Mi Tesoro" Lash Case; and "Super Fácil 2-in-1 Lash Applicator". Prices range $8-$35.00.
The high-performance line features conscious, cruelty-free vegan-friendly formulations—and vivid makeup colors, with brightly colored packaging to match.
A key ingredient is blue agave sourced from Jalisco, Mexico. "The soothing and nurturing Mexican blue agave delivers a unique softness improving the skin texture, and is derived sustainably from the nectar of the plant," the brand states.
The I Am Shadow Palette
The I Am Shadow Palette includes 18 eyeshadows in both matte and shimmer textures.The packaging features a detachable mirror and a stunning illustration of Becky G by artist Monica Loya. See the artist creating the illustration below.
Becky G tells Teen Vogue, “I remember my mom having an eye shadow palette with all these beautiful, vibrant shades."
More About Becky G—and Her Mission
As a second-generation Mexican-American, Becky G intends to use her platform to present positive change, and acknowledge Latinx creators, consumers and tastemakers who are the driving force in today's beauty economy.Becky G comments:
"Growing up, I never really saw people who looked like me represented, especially when it came to ads for beauty brands. My inspiration for Treslúce came from wanting to put more diverse faces at the forefront of beauty. Being Mexican-American, my Mexican heritage was also very much an inspiration. I wanted to highlight it in a very special way, along with all the other beautiful Latinx cultures within our community."
The brand states, "Treslúce encourages you to show that off brightly, boldly, and unapologetically. With daring confidence, create your own path. We honor the unique beauty within you, generations before, and those to come."
