07.27.21
In an effort to extend Sephora’s focus on personal wellness into environmental wellness, the brand is launching a new category—Clean + Planet Positive.
The label is launching with only 18 brands, and builds upon the original Clean at Sephora standards, while upping the ante to prioritize ecological, sustainable approaches to creating and selling beauty products, both inside and outside the tube.
Clean + Planet Positive brands must be Clean at Sephora approved while meeting additional criteria, including:
"Clean + Planet Positive includes everything that is in the Clean at Sephora program — looking at ingredients — but it also adds four different elements of the way the brands are doing business and bringing their products to market," Cindy Deily, Sephora's vice president of skin-care merchandising, commented. "That includes a climate commitment, sustainable sourcing practices, responsible packaging, and environmental giving."
The brands that are included in the kickoff of Clean + Planet Positive are Caudalie, Farmacy, Biossance, Youth to the People, Tata Harper, Selfless by Hyram, Ren, Herbivore, Alpyn Beauty, Necessaire, Prima, Maison Louis Marie, Susteau, Saie, Aether, Ellis Brooklyn, Briogeo, and the retailer's own Sephora Collection.
Sephora is hopeful that the new program's standards will encourage more brands to strive for similar goals.
The label is launching with only 18 brands, and builds upon the original Clean at Sephora standards, while upping the ante to prioritize ecological, sustainable approaches to creating and selling beauty products, both inside and outside the tube.
Clean + Planet Positive brands must be Clean at Sephora approved while meeting additional criteria, including:
- Clean Ingredients: Products must be Clean at Sephora approved and formulated without octinoxate, perfluorochemicals, nitromusks and polycyclic musks.
- Climate Commitment: Brands must meet at least one of the following climate goals: carbon-neutral operations, greenhouse gas emissions reduction, or corporate office and owned or leased operations powered by 100% renewable energy.
- Sustainable Sourcing: Cruelty-free, using only sustainability harvested palm oil and mica, no microplastics, and compliant with Sephora's CBD standards.
- Responsible Packaging: Brand must reduce, recycle, and reimagine the way they package, which means no single-use items or unnecessary materials, designing with recyclability in mind, and innovating with refillable components, post-consumer recycled content (PCR), biomaterials, plant-based ink, and more.
- Environmental Giving: Donate at least 1% of profit to a high-impact, long-term giving program that is multiyear and ongoing, or be a Certified B-corporation.
"Clean + Planet Positive includes everything that is in the Clean at Sephora program — looking at ingredients — but it also adds four different elements of the way the brands are doing business and bringing their products to market," Cindy Deily, Sephora's vice president of skin-care merchandising, commented. "That includes a climate commitment, sustainable sourcing practices, responsible packaging, and environmental giving."
The brands that are included in the kickoff of Clean + Planet Positive are Caudalie, Farmacy, Biossance, Youth to the People, Tata Harper, Selfless by Hyram, Ren, Herbivore, Alpyn Beauty, Necessaire, Prima, Maison Louis Marie, Susteau, Saie, Aether, Ellis Brooklyn, Briogeo, and the retailer's own Sephora Collection.
Sephora is hopeful that the new program's standards will encourage more brands to strive for similar goals.
