Obagi Medical, a global skin care brand, has launched Nu-Cil Eyelash Enhancing Serum. This unique formula delivers a blend of efficacious ingredients that support the appearance of fuller, denser, and more voluminous lashes with results that continue to build day after day.
 
"With the launch of Nu-Cil Eyelash Enhancing Serum, we have taken our deep understanding of skin and have gone one step further to bring consumers the next evolution in care," commented Jaime Castle, president of Obagi. "Our goal with this product is to empower individuals of all ages to enhance their eyelashes and to feel more confident."
 
"Over time, the natural lash cycle can be altered by factors such as hormones, stress level, or just the aging process. As a result, eyelashes can deteriorate and decrease in volume, density, condition, and pigment. By delivering the right blend of ingredients, Nu-Cil Eyelash Enhancing Serum targets the anagen phase of the lash cycle to support overall improvement in the appearance of lashes in as little as eight weeks," said Dr. Laurence Dryer, Ph.D. executive vice-president of Research and Development at Obagi.
 
Powered by NouriPlex Technology, the formula combines four core ingredients specifically chosen to address the five signs of lash aging known to occur. Nu-Cil Eyelash Enhancing Serum works by targeting the growth phase of the lash cycle, also known as the anagen phase, to nourish and improve lashes, and deliver a comprehensive lash support solution.
 
In a clinical study of Nu-Cil Eyelash Enhancing Serum:
 

• 93% of participants said their eyelashes showed visible improvement after 16 weeks
• 89% of participants said their eyelashes looked thicker
• 89% of participants said their eyelashes looked more densely packed
• Nu-Cil Eyelash Enhancing Serum outperformed a leading competitor in overall lash improvement in as little as 8 weeks

 
"The clinical trials of Nu-Cil Eyelash Enhancing Serum showed impressive results that differentiate this product from others on the market," said Dr. Deborah Sherman, Board Certified ophthalmologist, Oculofacial plastic surgeon, and CEO of Sherman Aesthetic Center in Nashville, TN. "In addition to being extremely effective, Nu-Cil Eyelash Enhancing Serum is also formulated using the highest quality ingredients, which is crucial since the eye area is extremely sensitive and needs to be treated with great care."
 
Nu-Cil Eyelash Enhancing Serum retails for $120 (3ml tube) and can be purchased through an authorized physician partner, eRetailer, or on Obagi.com starting this September.