It's official—the actress who once made a layered haircut iconic, aka "The Rachel," has finally launched her own line of hair care products, LolaVie. (Aniston's famous "Friends" hairstyle was in the 1990s was created by hairstylist Chris McMillan.)
Rumors have swirled about Jennifer Aniston's new beauty brand, and many expected skincare to be among the first products to launch. Well, it's finally here—and the brand's first product isn't a wrinkle cream, moisturizing lip balm, or bronzer with SPF—it's a Glossing Detangler. a multitasking lightweight spray that's vegan and "clean."
LolaVie's 1st Product—Glossing Detangler
LolaVie's debut product, Glossing Detangler, is a multitasking lightweight spray that's vegan and "clean." In addition to detangling, the product will prime, smooth, and shine the hair, while protecting it from damage.Glossing Detangler contains lemon extract, a superfruit complex, vegetable ceramides, and chia seeds. It doesn't contain silicones, sulfates (SLS/SLES), parabens, gluten, or phthalates
The chic white square bottle has a black pump and cap.
Who Is Lola?
"Lola" was always Aniston's nickname, and her first car's, since she had always liked the song "Whatever Lola Wants," Vogue reports. The brand LolaVie defines "Lola" as "someone who owns who they are, believes in themselves, and does things their own way," and says that "LolaVie means "naturally you."Aniston is very involved in the brand, according to LolaVie's website, and oversees everything from product development to marketing and creative direction. The website states:
"...what you may not know about Jennifer Aniston is that she’s obsessed with medical journals, technological advances, and the latest beauty and health innovations. Her vision for LolaVie is to combine the best of science and nature. With this brand, she wants to prove that you don’t have to sacrifice one for the other."
Sustainability—LolaVie Replaces Water with Bamboo Essence
LolaVie's website states the brand uses sustainable packaging whenever possible. Plus teh brand swaps water in the formulations with bamboo essence, as a way to conserve water.
When bamboo plants are crushed and processed for a variety of uses, the byproduct is bamboo essence, which would otherwise be discarded.
What's Next?
LolaVie will launch one product at a time, according to the brand's website. The site states, "We want to make sure we get our formulations right and being thoughtful in the products we create takes time."
