Charles Sternberg, Assistant Editor10.25.21
Here's your weekly recap—the most viewed news stories on our site for the week ended October 23, 2021.
NFTs, or non-fungible tokens, have been all over the news lately, and now beauty brands are getting in on the trend. First, E.l.f. launched the #CryptoCosmetics collection, which was artwork of three of its products—Poreless Putty Primer, 16HR Camo Concealer, and Ride or Die Lip Balm. The brand only made 9 available—three of each product.
More recently, Clinique became the first Estee Lauder brand to launch an NFT.There are three editions of Clinique's NFT artwork called 'MetaOptimist,' which is described as "a unique digital embodiment of Clinique's brand that represents the promise of great skin for the future."
In other news, Billie Eilish has announced her first signature fragrance, in partnership with Parlux. The singer-songwriter says she was "intimately involved in every step of the process and had full creative control," from the creative vision, to the bottle design, the packaging, the campaign, and the scent.
2. E.l.f. Launches Gold-Dipped Crypto Collection as NFTs
3. Ranking the Top 50 Cosmetics Companies 2021
4. Billie Eilish Unveils Her First Signature Fragrance, an Amber Gourmand
5. Clinique Creates Its First NFT
6. MakeUp in NewYork Returns Live to Javits With 30 Exhibitors
7. Estée Lauder Unveils Luxury Fragrance Collection
8. New Avon Company Updates Name
9. WWP Beauty Earns Awards for Sustainable Stock Packages
10. Key Strengths and Weaknesses of Top Global Beauty and Personal Care Companies
Thanks for reading our Breaking News. We'll have a new list for you next Monday.
Have a great week!
NFTs, or non-fungible tokens, have been all over the news lately, and now beauty brands are getting in on the trend. First, E.l.f. launched the #CryptoCosmetics collection, which was artwork of three of its products—Poreless Putty Primer, 16HR Camo Concealer, and Ride or Die Lip Balm. The brand only made 9 available—three of each product.
More recently, Clinique became the first Estee Lauder brand to launch an NFT.There are three editions of Clinique's NFT artwork called 'MetaOptimist,' which is described as "a unique digital embodiment of Clinique's brand that represents the promise of great skin for the future."
In other news, Billie Eilish has announced her first signature fragrance, in partnership with Parlux. The singer-songwriter says she was "intimately involved in every step of the process and had full creative control," from the creative vision, to the bottle design, the packaging, the campaign, and the scent.
Here are our top 10 most viewed stories from the past week:
1. Ranking the Top 50 Cosmetic Companies2. E.l.f. Launches Gold-Dipped Crypto Collection as NFTs
3. Ranking the Top 50 Cosmetics Companies 2021
4. Billie Eilish Unveils Her First Signature Fragrance, an Amber Gourmand
5. Clinique Creates Its First NFT
6. MakeUp in NewYork Returns Live to Javits With 30 Exhibitors
7. Estée Lauder Unveils Luxury Fragrance Collection
8. New Avon Company Updates Name
9. WWP Beauty Earns Awards for Sustainable Stock Packages
10. Key Strengths and Weaknesses of Top Global Beauty and Personal Care Companies
Thanks for reading our Breaking News. We'll have a new list for you next Monday.
Have a great week!
