12.02.21
Rapper, singer and actor Machine Gun Kelly (Colson Baker) has debuted the first launch from his new brand UN/DN LAQR, a genderless nail polish collection.
UN/DN LAQR was conceptualized, developed, and launched in partnership with Unlisted Brand Lab, a brand incubator. The brand was created as an extension of Kelly’s creative wheelhouse to share a message of “non-conformity and ultimate self-expression.”
The debut launch features an assortment of ten (10) colors and five (5) top coats. Strong neutrals and soft pastels are mixed with pop hues and specialty top coats, including three paint splatter polishes.
All shades boast 9-free, vegan and cruelty-free status. In addition to the individual shades, UN/DN LAQR is dropping eight (8) curated trio sets and three (3) polish kits giving the consumer ultimate creative control over their nails.
Single Shades ($18):
Sets ($52):
Kits ($86):
Unlisted Brand Lab founder and CEO, Candy Harris, commented, "It's been an honor to work with Machine Gun Kelly to transcend the nail polish category and foster a cultural shift that has been a long time coming. This is just the beginning, we are setting out to bring a new voice to beauty with a lifestyle brand that will spark a conversation well beyond the color drops."
UN/DN LAQR was conceptualized, developed, and launched in partnership with Unlisted Brand Lab, a brand incubator. The brand was created as an extension of Kelly’s creative wheelhouse to share a message of “non-conformity and ultimate self-expression.”
A Tool for Expression
On his decision to break into the nail category, Machine Gun Kelly said, "I don't like to just stop at clothes when it comes to expressing who I am. Nail polish serves as a true vessel of self-expression — I can express myself one way today and do it all again tomorrow with something different. When I do my nails, that's me wearing my own thoughts and making a statement. To me, polish is not just a color, it's an intention. Every color has a purpose."The debut launch features an assortment of ten (10) colors and five (5) top coats. Strong neutrals and soft pastels are mixed with pop hues and specialty top coats, including three paint splatter polishes.
All shades boast 9-free, vegan and cruelty-free status. In addition to the individual shades, UN/DN LAQR is dropping eight (8) curated trio sets and three (3) polish kits giving the consumer ultimate creative control over their nails.
Single Shades ($18):
- Sandstorm (Tan), Blank Canvas (White), Writer's Block (Gray), Slippery When Wet (Light Pink), Bad Tendencies (Blue), Vertigo (Purple), 25 to Life (Orange), Party Favor (Pink), Mary Jane (Green), Depressionist (Black), Nothing (Matte)rs Top Coat, High Gloss Top/Base Coat
Sets ($52):
- Underground Set, Never Done Set, Creators Set, Dream Crusher Set, Wet Dream Set, Bad Dream Set, Put Me On Top Set, Lucid Dream Set
Kits ($86):
- Essentials Kit, Therapy Sessions Kit, Mixed Tape Kit
Unlisted Brand Lab founder and CEO, Candy Harris, commented, "It's been an honor to work with Machine Gun Kelly to transcend the nail polish category and foster a cultural shift that has been a long time coming. This is just the beginning, we are setting out to bring a new voice to beauty with a lifestyle brand that will spark a conversation well beyond the color drops."
