Underlining, a beauty and wellness company based out of Miami and led by co-founder and CEO Razvan Romanescu, has closed a $6 million Seed investment round led by Peter Warnøe and Christian Tarp at Nordic Eye Venture Capital. Underlining has partnered with Nordic Eye Venture Capital to further its direct-to-consumer business, expand its product lines, and launch in retail and multiple international locations.
 
Underlining provides premium people products that are high quality and cruelty-free through their flagship brands Nailboo, HIDE, and TatBrow. The company has amassed over 1 million customers worldwide within its first two years since launch.
 
"I am thrilled to announce this investment from Nordic Eye Venture Capital. This investment will help our business immensely. While I consider myself a true entrepreneur having started over four businesses, Underlining is the one that I see endless potential for. Thanks to Peter, Christian and the entire Nordic Eye Team, Underlining will continue to expand our brands, team and overall business," says Romanescu.
 
"We are excited to invest in Underlining and their fast-growing brands focused on Millennials and Gen-Z. They have in a short time built a best-in-class provider of high quality, value-for-money cosmetics and we have high expectations for the future collaboration," says Peter Warnøe, founding partner of Nordic Eye Venture Capital.
 
"We are proud to be backing the founders of Underlining in their continued journey building a leading beauty company. The founders have shown tremendous grit by building a successful established business over a short period of time. We are thrilled to have been offered the chance to be part of the Underlining ownership circle and we see huge potential for the company going forward," adds Christian Tarp, partner & CIO of Nordic Eye Venture Capital.