Target has introduced nearly 40 new beauty brands, including clean and Black-owned brands, in-stores and online. Half of the new brands are exclusive to Target, with hundreds of new hair, nail, makeup, skincare, bath and body options.
 
“Our guests turn to Target for the latest in beauty, and with the addition of nearly 40 new beauty brands, we are raising the bar on our premier beauty experience, with a strong focus on our commitment to Black-owned or -founded brands and Target Clean offerings,” says Cassandra Jones, vice president and general manager, beauty and cosmetics, Target.

Inclusivity

Target’s newest beauty finds feature 20 Black-owned or -founded brands — and nearly all of the new products meet Target Clean standards for ingredient transparency. It’s a win-win and real progress toward Target's commitment to spend $2 billion with Black-owned businesses by 2025 and add more Black-owned brands to our assortment.
 
In beauty brands alone, Target says it has upped its Black-owned and -founded assortment by 65% since 2020. With new additions like GlowRx, Thread, Kyutee, Pink Lipps, G.L.A.M., and more, the newest assortment will also include recent graduates from the Target Takeoff accelerator program, including Frederick Benjamin, Sassy Hair, Undefined Beauty and more.

Clean Beauty

Clean beauty is a priority for Target. This month the company is adding thousands of products from new and current brands that meet its Target Clean standards for ingredient transparency. New, exclusive beauty brands like Love Seen, Pure Culture, Skinsei and more are part of Target’s ever-growing list of clean brands, giving guests more options than ever. 
 
Target’s commitment to ingredient transparency supports its sustainability strategy, Target Forward. As part of this commitment, Target recently announced its Building Blocks for Better Products (B3P) program — just one example of how Target is using its size and scale to help small businesses and entrepreneurs create clean beauty and personal care products.