03.03.22
In celebration of International Women’s Day, Barbie has unveiled a one-of-a-kind doll created in the likeness of influential makeup artist and beauty brand founder, Pat McGrath of Pat McGrath Labs.
McGrath, who hails from the UK, is one of the most influential makeup artists in the world. “It is an honor having a Barbie in my likeness and I would be so happy if it in any way inspires anyone to follow their dreams and believe that with hard work, creativity and perseverance, everything is possible," McGrath remarked.
12 Female Entrepreneurs Are Now Barbie Dolls
McGrath is among the twelve trailblazing women Mattel's Barbie chose to honor for International Women's Day 2022.McGrath joins the lineup of female founders that are now Barbie dolls, chosen because they are business leaders and role models whose inspiration will help shape the next generation of female entrepreneurs.
Along with McGrath, these global female role models are now Barbies—
- Shonda Rhimes (United States) - Founder of American Television Production Company Shondaland
- Ari Horie (United States/Japan) - Founder & CEO, Women’s Startup Lab and Women’s Startup Lab Impact Foundation
- Melissa Sariffodeen (Canada) – CEO and Co-Founder of Canada Learning Code and Ladies Learning Code
- Adriana Azuara (Mexico) - Founder of All4Spas
- Doani Emanuela Bertain (Brazil) - Teacher and Founder of Sala 8
- Jane Martino (Australia) - Chair and Co-Founder of Smiling Mind
- Lan Yu (China) - Fashion Designer
- Butet Manurung (Indonesia) – Founder and Director of SOKOLA
- Sonia Peronaci (Italy) - Founder of Italian food website, ‘GialloZafferano’
- Tijen Onaran (Germany) - CEO and Founder of Global Digital Women and Co-Founder of ACI Diversity Consulting
- Lena Mahfouf (France) – Digital Creator, Videographer and Author of ‘Always More’
Closing the ‘Dream Gap’
Honoring female role models is one of the ways the Barbie brand is working to close the “Dream Gap,” the time when girls are likely to develop self-limiting beliefs.The brand has chosen to spotlight female founders after new research by NYU’s Cognitive Development Lab, which the brand has supported since 2018. Researchers reported that from the age of 8, girls are more likely to experience key challenges in becoming leaders, including a fear of risk and gender stereotypes.
Barbie Role Models is one way in which the brand encourages girls, furthering the objectives of the Barbie Dream Gap Project, an ongoing global initiative that aims to give girls the resources and support they need to continue to believe that they can be anything.
“We know that children are inspired by what they see around them, which is why it’s so important for young girls to see themselves reflected in role models who’ve daringly pushed past roadblocks and overcome the Dream Gap to become the brave women they are today. Ahead of this International Women’s Day, we’re proud to honor 12 global trailblazing women to help empower the next generation of female leaders by sharing their stories,” said Lisa McKnight, SVP and Global Head of Barbie and Dolls.
