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Fenty Beauty Could be Entering the Metaverse

Rihanna has filed a new trademark for virtual cosmetics and hair care products under Fenty.

Fenty Beauty Could be Entering the Metaverse

03.24.22

Rihanna has reportedly filed a trademark to sell Fenty Beauty products as virtual cosmetics, hinting that the beauty brand could be entering the metaverse in the future.

The trademark applications are said to have been filed through Roraj Trade LLC, and include “downloadable virtual goods comprising cosmetics, makeup and hair accessories” for use in online virtual worlds, retail stores, online environments, NFTs and digital media.

Fenty Beauty has also applied to sell “online, non-downloadable virtual goods” in the metaverse.

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Estée Lauder recently announced that it will be participating in Decentraland Metaverse Fashion Week, the first-ever large-scale virtual fashion week in an on-chain metaverse, where it will unveil its first wearable NFT.

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