04.11.22
Smashbox recently reinvented the Primer category—and the brand is doing it again.
Sidenote: Don't miss our video interview with Jill Tomandl, vice president of Product Development, Innovation and Brand Sustainability.
The new Smashbox Photo Finish Revitalize 8-IN-1 Primer Essence is packaged in a convenient spray mist with pump dispensing system. It comes in a travel size, perfect for on-the-go use.
It will "plump, rejuvenate and refresh skin and makeup with just a quick spritz!" the brand says.
Infused with Smashbox’s Silkscreen Complex, Black Rose and Peony, the Revitalize Primer Essence creates a lightweight, breathable skin barrier that balances skin by boosting hydration.
Silkscreen Complex features a blend of ingredients— Antioxidants, Hyaluronic Acid, Probiotic Extract, Vitamins, and Algae—that help nourish, balance, and defend skin against damage from environmental aggressors like pollution and blue light.
It recently rolled out to retailers, including Ulta Beauty, Sephora, and Macy's.