05.06.22
Global beauty company The Estée Lauder Companies has announced changes to the Too Faced leadership team: Jerrod Blandino and Jeremy Johnson, co-founders, Too Faced Cosmetics, will depart the brand to embark on new entrepreneurial projects and endeavors, effective June 30, 2022; and Tara Simon will be promoted to the role of global brand president, Too Faced, effective July 1, 2022.
“Jerrod and Jeremy started the brand with a simple, yet compelling creative concept, and transformed it into something that is truly extraordinary,” said William P. Lauder, executive chairman, ELC. “We look forward to seeing where the next phase of their journey takes them and wish them all the best as they set out on new adventures.”
Known for her collaborative, inclusive leadership style and strong business acumen within the areas of consumer-focused brand development and management, sales and marketing, merchandising and emerging brands, Tara has returned the brand to sales growth during a global pandemic.
In the two years since Tara joined the brand, Too Faced has maintained its first mover status, successfully launching in new channels of distribution in North America, including at ULTA Beauty at Target, where it ranks among the top four brands in sales since opening and in Sephora at Kohl’s, where it is the number two ranked brand according to sales since opening. Within the Too Faced organization, Tara has focused on driving team development, engagement and, together with Jerrod and Jeremy, has continued to build the brand’s unique culture and vision.
In her elevated role as Global Brand President, Tara will continue enabling her team to capture and realize fast-growing opportunities for the brand, while further contributing to the company’s category strategy for makeup.
Prior to joining Too Faced and ELC as Senior Vice President/General Manager, Too Faced, in 2020, Tara built a career with ULTA Beauty, where she most recently served as senior vice president of Merchandising, Prestige Beauty.
Tara will continue to report directly to Fabrizio Freda, president and chief executive officer, ELC.
“Tara has been a fantastic leader at Too Faced since she joined the brand two years ago, and I know that she will continue to leverage her brand building expertise to drive an emotional connection with consumers through inspiring products and unique experiences. I am confident that under Tara’s leadership, Too Faced is well-positioned for its next phase of growth,” said Freda. “And we are so grateful for Jerrod and Jeremy’s outstanding work over the last six incredible years spent as part of the ELC family.”
Jerrod Blandino and Jeremy Johnson to Depart Too Faced
Twenty-four years after founding the iconic Too Faced brand, and after six years as part of The Estée Lauder Companies’ family, Jerrod Blandino and Jeremy Johnson will depart the brand and company effective June 30, 2022 to pursue other opportunities“Jerrod and Jeremy started the brand with a simple, yet compelling creative concept, and transformed it into something that is truly extraordinary,” said William P. Lauder, executive chairman, ELC. “We look forward to seeing where the next phase of their journey takes them and wish them all the best as they set out on new adventures.”
Tara Simon Promoted to Global Brand President, Too Faced
Tara’s promotion to Global Brand President recognizes her exceptional leadership in creating a global strategic framework to take Too Faced into the future while executing a winning strategy today.Known for her collaborative, inclusive leadership style and strong business acumen within the areas of consumer-focused brand development and management, sales and marketing, merchandising and emerging brands, Tara has returned the brand to sales growth during a global pandemic.
In the two years since Tara joined the brand, Too Faced has maintained its first mover status, successfully launching in new channels of distribution in North America, including at ULTA Beauty at Target, where it ranks among the top four brands in sales since opening and in Sephora at Kohl’s, where it is the number two ranked brand according to sales since opening. Within the Too Faced organization, Tara has focused on driving team development, engagement and, together with Jerrod and Jeremy, has continued to build the brand’s unique culture and vision.
In her elevated role as Global Brand President, Tara will continue enabling her team to capture and realize fast-growing opportunities for the brand, while further contributing to the company’s category strategy for makeup.
Prior to joining Too Faced and ELC as Senior Vice President/General Manager, Too Faced, in 2020, Tara built a career with ULTA Beauty, where she most recently served as senior vice president of Merchandising, Prestige Beauty.
Tara will continue to report directly to Fabrizio Freda, president and chief executive officer, ELC.
“Tara has been a fantastic leader at Too Faced since she joined the brand two years ago, and I know that she will continue to leverage her brand building expertise to drive an emotional connection with consumers through inspiring products and unique experiences. I am confident that under Tara’s leadership, Too Faced is well-positioned for its next phase of growth,” said Freda. “And we are so grateful for Jerrod and Jeremy’s outstanding work over the last six incredible years spent as part of the ELC family.”
