L’Oréal USA Updates Leadership

L’Oréal has announced multiple new executive moves:
 

• Susannah Greenberg has been appointed to chief information officer for the Americas
• Leslie Marino has been appointed to president of the Professional Products Division for the U.S.
• Nathalie Gerschtein has been appointed to president of the Consumer Products Division for the North America Zone

Susannah Greenberg: Chief Information Officer, the Americas

Greenberg will serve as a member of L’Oréal USA’s Management Committee and a member of the Global IT Management Committee.
 
In her role, Greenberg will drive the growth, development and transformation of L’Oréal’s Beauty Tech ambition. She will focus on strengthening consumer experiences by advancing personalized, virtual services, implementing market-leading e-commerce capabilities and customer relationship management (CRM) technologies while fostering greater accessibility of L’Oréal’s digital channels.
 
In Greenberg’s decade-long tenure with the company, she has nurtured a talented team and championed L’Oréal’s internal community group, Women in Tech. Prior to joining L’Oréal, she led technology architecture, application development and production support of credit trading at Citigroup.
 
Greenberg moves into a role that was previously held by Michael Kingston, who recently retired from L’Oréal after a tenure marked by acceleration in Cloud and data technologies.

Leslie Marino: President, Professional Products Division, USA

Marino will oversee the extensive portfolio of brands within the Professional Products Division including Biolage, Kérastase, L’Oréal Professionnel, L’Oréal Technique, Matrix, Mizani, Pulp Riot, Pureology, Redken and Shu Uemura Art of Hair, as well as the Commercial, Digital, Education and Business Development activities that are critical to drive business in the U.S. and growth worldwide.
 
After 20 years in the L’Oréal USA Luxe division, Marino then assumed the role of General Manager of Kérastase, Shu Uemura Art of Hair and essie, where she successfully accelerated the brands to a state of growth and, ultimately, took the helm of Redken and Pureology. For more than a decade, she led Redken to become the number one brand in the U.S. professional market, building a business model that led to years of remarkable sales growth.
 
Prior to her new role, in July of 2020, Marino was appointed President of PPD American Brands, bringing her leadership to accelerate those businesses to record performances.

Nathalie Gerschtein: President, Consumer Products Division, North America Zone

Gerschtein is responsible for accelerating growth, innovation and sustainable practices across North America’s mass market portfolio of brands and product categories from skin care and makeup to haircare and hair color. In this role, Gerschtein oversees a portfolio of trusted and iconic brands such as L’Oréal Paris, Maybelline New York, Garnier, and NYX Professional Makeup, in addition to essie, Thayers Natural Remedies, Carol’s Daughter, and Softsheen-Carson.
 
Since being appointed president of CPD U.S. in March 2019, Gerschteinhas spearheaded the acceleration of the CPD division within L’Oréal USA, driving continued sales momentum and market share gains. The success is attributed to the motivation of a world-class team, maximization of strategic innovations and significant progress made in both consumer and sales activation.
 
Gerschtein began her 20-year career with L’Oréal through the company’s management trainee program. Two decades later, she has led a variety of businesses within the L’Oréal Group across Europe, Asia, and North America. She has played a pivotal role in transforming the beauty industry, including her notable contributions at L’Oréal Thailand, first as Consumer Products Division general manager and then as Country Manager and CEO. Under her active leadership, L’Oréal Thailand became the organization’s strongest business in South Asia.