09.26.22
Earlier this month, Beauty Packaging reported that The Estée Lauder Companies was rumored to be in talks with Balmain, a French luxury house, to create a new beauty line. Now, it’s official: The Estée Lauder Companies Inc. and Balmain have entered into a license agreement to collaboratively develop, produce, and distribute a line of beauty products called Balmain Beauty.
The collaboration is expected to launch in fall 2024, with the goal to transform the luxury and couture beauty world through “exceptional design, singular craftsmanship, and an unyielding commitment to innovation.”
“For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion,” notes Olivier Rousteing, creative director of Balmain. “We’ve been determined to reflect the way that today’s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook. From the very beginning, the team at The Estée Lauder Companies made it very clear that they support Balmain’s distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that — and knowing that Estée Lauder is the paragon of excellence — well, I can’t wait to start working with them.”
Guillaume Jesel will be appointed President, global brands, Tom Ford Beauty, Balmain Beauty and Luxury Business Development, effective immediately.
Jesel will work closely with the leadership of Balmain to translate its visionary creative into a winning luxury beauty brand globally. In addition to his newly expanded brand leadership responsibilities, Guillaume will continue to play a key role in prospective acquisitions and investment strategy for ELC’s luxury business development.
“Balmain and Olivier Rousteing are visionary forces in global fashion. We look forward to working with them to expand the Balmain universe and forge a new space in luxury beauty that clearly reflects the strong, inclusive, and fearless spirit of the brand,” said Mr. Jesel.
The collaboration is expected to launch in fall 2024, with the goal to transform the luxury and couture beauty world through “exceptional design, singular craftsmanship, and an unyielding commitment to innovation.”
“For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion,” notes Olivier Rousteing, creative director of Balmain. “We’ve been determined to reflect the way that today’s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook. From the very beginning, the team at The Estée Lauder Companies made it very clear that they support Balmain’s distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that — and knowing that Estée Lauder is the paragon of excellence — well, I can’t wait to start working with them.”
Guillaume Jesel will be appointed President, global brands, Tom Ford Beauty, Balmain Beauty and Luxury Business Development, effective immediately.
Jesel will work closely with the leadership of Balmain to translate its visionary creative into a winning luxury beauty brand globally. In addition to his newly expanded brand leadership responsibilities, Guillaume will continue to play a key role in prospective acquisitions and investment strategy for ELC’s luxury business development.
“Balmain and Olivier Rousteing are visionary forces in global fashion. We look forward to working with them to expand the Balmain universe and forge a new space in luxury beauty that clearly reflects the strong, inclusive, and fearless spirit of the brand,” said Mr. Jesel.
