10.25.22
Fast Company has unveiled its annual Brands That Matter list, honoring brands that communicate and demonstrate brand purpose—and several beauty brands made the cut.
Fast Company’s Brands That Matter awards program aims to get beyond corporate vision statements and management talking points, celebrating a company’s connection with its audience through cultural relevance, social impact and clear, authentic communication.
Now in its second year, Brands That Matter has grown from 95 honorees last year to 144 in 2022. While judging applications, Fast Company looked for a clear synthesis between how the brand presents itself and how its customers perceive it.
"This year, we've expanded the Brands That Matter program to evaluate honorees in the context of how they matter within the category in which they compete for people's attention or loyalty. The result is a wide-ranging list of honorees that are making their mark on culture, and through social impact," said Brendan Vaughan, Fast Company's editor-in-chief.
Beauty brands that made the 2022 Brands That Matter list include:
Fast Company’s Brands That Matter awards program aims to get beyond corporate vision statements and management talking points, celebrating a company’s connection with its audience through cultural relevance, social impact and clear, authentic communication.
Now in its second year, Brands That Matter has grown from 95 honorees last year to 144 in 2022. While judging applications, Fast Company looked for a clear synthesis between how the brand presents itself and how its customers perceive it.
"This year, we've expanded the Brands That Matter program to evaluate honorees in the context of how they matter within the category in which they compete for people's attention or loyalty. The result is a wide-ranging list of honorees that are making their mark on culture, and through social impact," said Brendan Vaughan, Fast Company's editor-in-chief.
Beauty brands that made the 2022 Brands That Matter list include:
- About-Face: The Halsey-owned inclusive makeup brand
- The Body Shop: The bath and body retailer uplifting its Black shoppers through its products and campaigns
- Colgate: The toothpaste giant helping people understand their oral health
- EltaMd Skin Care: A sunscreen leader helping educate about the risk of cancer
- Hello Bello: The baby brand putting clean products in parents’ reach
- Olay: The skincare icon helping women and BIPOC enter STEM fields
- YSL Beauty: The beauty brand shining a spotlight on intimate partner violence
