11.11.22
Shiseido Group president and CEO Masahiko Uotani has announced plans to retire within the next two years. In 2023, Uotani’s role will change to representative director, chairman and CEO.
In another move, Kentaro Fujiwara, currently senior executive officer and China Region CEO, will be appointed president and chief operating officer. Fujiwara is expected to be chosen as representative director at the company’s next board meeting in March.
Fujiwara joined Shiseido Group in 1991. He has held leadership positions in France, Germany and South Korea over the years. In 2015, he was appointed VP-corporate strategy department and group leader of digital strategy. In 2016, he became chairman and president of Shiseido China. In 2020, he was promoted to CEO of China Region and senior executive officer of Shiseido Group.
Fujiwara’s appointment as Uotani’s successor may indicate where Shiseido sees its future: China.
In another move, Kentaro Fujiwara, currently senior executive officer and China Region CEO, will be appointed president and chief operating officer. Fujiwara is expected to be chosen as representative director at the company’s next board meeting in March.
Fujiwara joined Shiseido Group in 1991. He has held leadership positions in France, Germany and South Korea over the years. In 2015, he was appointed VP-corporate strategy department and group leader of digital strategy. In 2016, he became chairman and president of Shiseido China. In 2020, he was promoted to CEO of China Region and senior executive officer of Shiseido Group.
Fujiwara’s appointment as Uotani’s successor may indicate where Shiseido sees its future: China.
