01.09.23
L’Oréal has made a minority investment in micro-printing startup, Prinker Korea Inc., through its corporate venture fund BOLD Business Opportunities for L’Oreal Development.
Established in 2015, Prinker Korea Inc. is the inventor and manufacturer of a digital temporary tattoo device. L’Oreal and Prinker have been working together for several years to develop L’Oreal Brow Magic—a handheld, electronic brow make-up applicator that provides consumers with precise brow shapes using AR technology and patented AI-algorithms.
“At L’Oreal, our researchers are partnering with high end technology start-ups to create the future of beauty. Together, by combining our expertises, we develop unmet personalized consumer experiences,” says Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L'Oréal. “Through this strategic investment, we can fulfill our deep commitment to bringing breakthrough beauty technologies that truly empower boundless personalization and self-expression into the hands of every person.”
“We are thrilled to enter this new phase of partnership with L’Oréal, who aligns with our mission of empowering consumers with versatile and customizable tech to express themselves,” says Luke Yun, co-founder & CEO, Prinker Korea Inc. “Their century-long heritage of beauty, research and development, and sharp focus on beauty technology will allow us to reach more consumers than ever before. Their investment will enable us to create innovations that will have the best solutions for people worldwide, and we are elated to work together to reach this goal.”
Established in 2015, Prinker Korea Inc. is the inventor and manufacturer of a digital temporary tattoo device. L’Oreal and Prinker have been working together for several years to develop L’Oreal Brow Magic—a handheld, electronic brow make-up applicator that provides consumers with precise brow shapes using AR technology and patented AI-algorithms.
“At L’Oreal, our researchers are partnering with high end technology start-ups to create the future of beauty. Together, by combining our expertises, we develop unmet personalized consumer experiences,” says Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L'Oréal. “Through this strategic investment, we can fulfill our deep commitment to bringing breakthrough beauty technologies that truly empower boundless personalization and self-expression into the hands of every person.”
“We are thrilled to enter this new phase of partnership with L’Oréal, who aligns with our mission of empowering consumers with versatile and customizable tech to express themselves,” says Luke Yun, co-founder & CEO, Prinker Korea Inc. “Their century-long heritage of beauty, research and development, and sharp focus on beauty technology will allow us to reach more consumers than ever before. Their investment will enable us to create innovations that will have the best solutions for people worldwide, and we are elated to work together to reach this goal.”
