Shiseido has launched its global makeup brand NARS Cosmetics in India through a strategic distribution partnership agreement with Global SS Beauty Brands Limited, a subsidiary of India’s leading premium fashion and beauty destination, Shoppers Stop Limited.
 
With the launch of NARS in India, Shiseido aims to strengthen its prestige skin beauty brand portfolio and accelerate growth in the Asia Pacific region.

Future-Focused Strategy

With “SHIFT 2025 and Beyond,” its medium-term strategy centered on efforts over the next three years from 2023 to 2025, Shiseido will shift to a position of offense under a new management structure and ensure further growth to achieve the goal: “Be a Global Winner with Our Heritage.”
 
To realize continuous growth and shift to a high-profit structure through active investment, the company will establish a foundation for business in promising future markets as part of core initiatives in Asia Pacific region.
 
Shiseido first entered the India market in 2001, and over the past few years, India’s beauty market has evolved considerably. The company’s portfolio is further strengthened through the addition of NARS, a step with which Shiseido aims to satisfy the diverse beauty needs of Indian consumers. With Shoppers Stop’s strong focus on beauty and their extensive network and omnichannel presence, Shiseido will further expand its presence in India.

Related News

The makeup market in India is forecasted to grow at a compound annual growth rate (CAGR) of 9.6% from $1.2 billion in 2020 to $1.6 billion in 2025, primarily driven by quality-conscious and digitally savvy consumers.