Clean beauty company Beautycounter has announced a new partnership with retailer Ulta Beauty. Beginning February 26, Beautycounter products will be available on Ulta’s website and in 500 Ulta Beauty stores across the U.S. on March 5.
 
The launch into Ulta Beauty comes as Beautycounter celebrates its 10-year anniversary.

About the Partnership with Ulta

"Our partnership with Ulta Beauty is an exciting step toward achieving Beautycounter's mission of getting safer products into the hands of everyone," said Marc Rey, chief executive officer, Beautycounter. "We're looking forward to introducing new consumers to our award-winning products. We believe that this partnership – and the resulting growth of our community – will allow us to have an even greater impact on the future of beauty as we lead the industry beyond clean where all beauty is uncompromising."
 
"At Ulta Beauty, we believe in the power of transparency and are proud of the limitless possibilities our clean and conscious beauty offerings unlock for our guests," said Monica Arnaudo, chief merchandising officer, Ulta Beauty. "As pioneers in this space, we're delighted to welcome Beautycounter to our growing conscious beauty assortment and provide greater access to their award-winning products, and together help to drive meaningful change in our industry and world."
 
A selection of Beautycounter's best-selling skin care and cosmetics will be available at Ulta Beauty, including favorites like All Bright C Serum, Dew Skin Tinted Moisturizer, and Reflect Effect Overnight Resurfacing Peel. Beautycounter also certifies within the pillars of Conscious Beauty at Ulta Beauty, a curated assortment of products featuring clean ingredients that are cruelty free and sustainably packaged, leaving a positive impact and more.

New Brand Campaign

Continuing this momentum, Beautycounter will launch its largest brand campaign to date, Raise Up Beauty, to commemorate its 10-year anniversary and look ahead to the next chapter of clean.
 
Raise Up Beauty celebrates what makes Beautycounter the undisputed leader in clean: community, commitment to innovation, and relentless focus on advocacy. The campaign encourages Beautycounter's community of Brand Advocates, consumers, employees, and the industry-at-large to drive real change.