Clinique Introduces Digital Retail Concept—Clinique Lab

After P&G, Buxom Cosmetics and Living Proof, Clinique (an Estée Lauder Companies brand) is the latest beauty brand to enter the metaverse with a new digital retail concept—The Clinique Lab, available online and mobile accessible to all, anytime, anywhere.
 
The advanced virtual storefront features a photorealistic 3D environment and brings the retail experience of the Clinique Counter to the metaverse where brand lovers and new consumers can discover, interact, play, learn and shop.

An Expansion of Retail Marketing

Inspiration for The Clinique Lab stemmed from the success of Clinique’s newly renovated brick-and-mortar retail Labs in Shenzhen and New York City, which fuse personalized diagnostics with immersive shopping.
 
“The Clinique Lab serves as a digitalized expansion to retail marketing," explains Michelle Freyre, Global Brand President Clinique and Origins. "The launch of our new online retail concept now provides customized skincare solutions attainable to consumers globally. The digital Clinique Lab integrates best-in-class consumer experiences with accessible retail."

An immersive Virtual Experience

Anchored in an immersive virtual experience, The Clinique Lab allows users to experience a “universe that showcases the Brand, product, and ingredient stories.”
 
Users can create a custom avatar and explore the world through six unique environments, including product storytelling, gamification, personalized engagement with Clinique Consultants, unique offers and immersive on-site shopping.
 
Visit The Clinique Lab here.