03.29.23
L’Oréal SA, the global beauty company, has won a legal battle against a proposed class action lawsuit accusing the company of tricking American shoppers into paying more for its beauty products by making them believe they were made in France.
As reported by Reuters, U.S. District Judge Analisa Torres in Manhattan dismissed the case on Monday, stating that L’Oréal's use of the word "Paris" and French words on packaging would not deceive reasonable consumers about where its products were made.
In her ruling, Torres stated that reasonable consumers would understand that "Paris" was part of the brand name "L’Oréal Paris" and that the front label was not so misleading that a reasonable consumer who cared about the country of manufacture should not be expected to look at the full packaging for a disclaimer, which was clearly and correctly provided.
Eshelby’s lawyers did not immediately respond on Tuesday to requests for comment.
As reported by Reuters, U.S. District Judge Analisa Torres in Manhattan dismissed the case on Monday, stating that L’Oréal's use of the word "Paris" and French words on packaging would not deceive reasonable consumers about where its products were made.
The Plaintiff’s Claim
The plaintiff, Veronica Eshelby, claimed that she had been deceived by L’Oréal's marketing tactics and had not noticed the fine print on the packaging indicating that the products were manufactured in L’Oréal's factory in North Little Rock, Arkansas, or elsewhere in the United States and Canada.The Ruling
Torres noted that the case was similar to dismissed lawsuits over references to "Hawaiian" and "Jamaican" on product packaging.In her ruling, Torres stated that reasonable consumers would understand that "Paris" was part of the brand name "L’Oréal Paris" and that the front label was not so misleading that a reasonable consumer who cared about the country of manufacture should not be expected to look at the full packaging for a disclaimer, which was clearly and correctly provided.
Eshelby’s lawyers did not immediately respond on Tuesday to requests for comment.
