Olberding Brand Family (OBF), a Cincinnati-based fourth-generation, family-owned company with offices throughout the U.S. and in the U.K, has announced significant leadership changes, capabilities expansion as well as adding headcount to meet the demands of ever-changing consumer brand engagement.
 
“As a family-owned company we live our values every day; we are true partners with the best-known brands in the world. The ways those brands engage with consumers are constantly evolving – and we are changing with them,” said Eric Grau, OBF President. “Brands must build trust and truly know their consumers toward driving sales through all points of engagement,” Grau continued. OBF is expanding its capabilities to better serve its CPG clients and engage their consumers, including strategic content development and deployment, and services for emerging social and digital platforms.

Leadership Changes

To that end, Company leadership changes include:
 

• Steve Olberding transitions from Co-CEO to Chairman of the Board
• David Olberding, based in OBF’s Columbus, Ohio office, assumes the role of Chief Executive Officer of Olberding Brand Family (formerly Co-CEO)
• Gerald Anglim, formerly Chief Operating Officer transitions to the role of Chief Technology Officer
• John Herbstreit assumes the role of Chief Graphics Officer, formerly Vice President of Graphic Services
• PJ Katien has been named Chief Client Officer, formerly Vice President, Sales & Marketing

New Chief Marketing Officer

The company also hired its first Chief Marketing Officer. As CMO, Ms. Elle Morris will be responsible for continual growth and development of OBF’s overall brand strategy, analyzing market trends and data as they relate to OBF’s business objectives in order to drive brand awareness. She was most recently Senior Vice President of Global Strategy with Marks, part of SGS&Co. and will be based in OBF’s Cincinnati office.
 
Morris is also a regular columnist to Beauty Packaging’s Expert Opinions.
 
“These organizational changes speak to the expansion of our business. And bringing Elle Morris on board adds muscle to our already impressive senior leadership team,” said Grau.

Renovation in Ohio

OBF has recently completed a major renovation of its Columbus, Ohio office to create a more flexible workspace. It will soon embark on a renovation of existing Cincinnati facilities to optimize workspace; OBF currently owns 9 buildings on Gilbert and Florence Avenues totaling over 118,399 square feet.
 
The company employs over 370 people across six offices and plans to add more than 40 new employees throughout the organization in 2023, to meet an expanding client base and growing its digital brand engagement strategies.