Maybelline New York, a L’Oréal brand, has rolled out its latest campaign with comedian Chloe Fineman to showcase the durability of its all-new Tattoo Studio Ink Pen Eyeliner in a campaign titled, "Ugly Cry, Perfect Liner."
 
The Ugly Cry digital campaign is a 90s music video-inspired video that highlights the liquid eyeliner's waterproof, smudge-proof, 24-hour longwear benefits. In the video, Fineman puts the new liner to the test through tears and rain.
 
The precise brush tip features 350 bristles for easy glide on application and a saturated color payoff with the band’s darkest pigments yet.
 
"We're thrilled to be partnering with Chloe for our new Tattoo Studio Ink Liner campaign, leaning into her engaging personality, and the 'cry-proof' nature of the product. Chloe was the perfect partner for the Ugly Cry campaign, bringing a comedic twist to showcase the product's long-lasting formula, through thick and thin," said Fernando Febres, Assistant Vice President, US Marketing, Maybelline New York.
 
Tattoo Studio Ink Pen Liner is now available online and at mass-market retailers nationwide, including Target, CVS, Ulta Beauty, Amazon, and more.

More Maybelline New York News

Earlier this year, Maybelline New York expanded its mascara portfolio with Falsies Surreal Extensions Mascara, which launched with the help of Maybelline's first-ever avatar—May.