Here's your weekly recap—the most viewed news stories on our site for the week ended April 1, 2023.
 
Cosmetify recently delved into the world of celebrity beauty to find out who has the biggest brands in the industry right now. Looking at factors such as revenue and social media popularity, they determined the top 20 most successful celebrity beauty brands of 2023.
 
In other news, MAC Cosmetics revamped its "Back-To-MAC" takeback program, which collects back its empty packaging from consumers. Now, the company expects to collect up to 300,000 to 500,000 kilograms of cosmetic packaging each year. That's equal to nearly a million pounds.
 
Also, Gen Z makeup brand e.l.f. beauty teamed up with American Eagle to launch a denim-inspired makeup and skincare collection. The limited-edition e.l.f. x American Eagle collection is the first fashion collaboration for e.l.f. and the first beauty collaboration for American Eagle.

Here are our top 10 most viewed stories from the past week:

1. Ranking the Top 50 Cosmetic Companies
 
2. Top 20 Most Successful Beauty Brands Of 2023—Ranked By Cosmetify
 
3. MAC Revamps 'Back To MAC' Recycling Program

4. Ranking the Top Celebrity-Owned Beauty Brands Worldwide
 
5. WSGN & Coloro Name Apricot Crush as Color of The Year 2024
 
6. Top 10 Haircare Brands in The World—Ranked by Cosmetify
 
7. Top 10 Beauty Brands In The U.S. For Q1 2022

8. Top Beauty Brands in The World—Ranked By Cosmetify
 
9. E.l.f. Beauty and American Eagle Team Up for Denim-Inspired Makeup & Skincare Collection
 
10. Clinique Introduces Digital Retail Concept—Clinique Lab
 
Thanks for reading our Breaking News. We'll have a new list for you next Monday.
 
Have a great week!